Senior Manager – Digital Marketing

Company:

Katyayani Organics

Location:

Bhopal, Madhya Pradesh

Experience:

8–10 Years

Employment Type:

Full-Time

About the Role

We are looking for a Senior Manager – Digital Marketing to lead and scale the complete digital marketing function across D2C & B2B

. The role will own digital strategy, revenue growth, team leadership, performance, and digital marketing budgets.

Key Responsibilities

- Lead overall Digital Marketing strategy, team, agencies, and execution across D2C & B2B.
- Own Performance Marketing & Paid Media across Meta, Google, YouTube, and other relevant platforms .

- Drive growth through SEO, Marketplace Marketing, Mobile App Growth, CRM & Marketing Automation .

- Develop full-funnel strategies covering Acquisition → Conversion → Retention → Repeat Purchase .

- Track and optimize CAC, ROAS, ROI, LTV, CPL, CPA, Conversion Rate, and Revenue .

- Own digital marketing budgets , media planning, allocation, and ROI.

- Lead funnel analytics, attribution, CRO,



A/B testing, and data-driven decision-making .

- Collaborate with E-commerce, Sales, Product, Technology, Content, Creative, and Business teams.
- Build scalable digital growth strategies and identify recent channels and opportunities.

Qualification & Experience

- Bachelor's degree in Marketing, Business, or a relevant field; MBA/PGDM preferred .

- 8–10 years of experience in Digital Marketing, preferably with leadership experience.
- Experience in D2C + B2B, E-commerce, and high-growth businesses preferred.
- Agrochemical / Agriculture / AgriTech / Fertilizer / Crop Protection industry experience will be an added advantage.

Key Skills Performance Marketing | Meta Ads | Google Ads | SEO | Paid Media | Marketplace Growth | App Marketing | CRM | Marketing Automation | Funnel Analytics | CRO | CAC | ROAS | LTV | Digital Budget Management

📌 Sr. Digital Marketing Manager (Bhopal)
🏢 Katyayani Organics
📍 Bhopal