Key Responsibilities

- Own the end-to-end content strategy for B2B lead generation and brand growth

- Develop and manage content across blogs, landing pages, website, email campaigns, social media, and paid campaigns

- Create high-converting content for lead funnels (TOFU, MOFU, BOFU)

- Collaborate with performance marketing teams to align content with paid campaigns

- Optimize content for SEO, lead quality, and conversion

- Manage content calendars, workflows, and approvals

- Work closely with sales and onboarding teams to create sales enablement content

- Develop case studies, whitepapers, brochures, pitch decks, and onboarding materials

- Analyze content performance using analytics tools and optimize based on insights

- Drive growth initiatives through webinars, broker education content, community programs,



and WhatsApp/email content

Required Qualifications

- 7–10 years of experience in Content Marketing or Content Management

- Solid experience in B2B content, preferably in real estate, marketplaces, SaaS, or tech platforms

- Proven ability to create content that drives leads and conversions

- Strong understanding of SEO, content funnels, and performance metrics

- Experience working with CRM and marketing tools like HubSpot, Zoho, Salesforce, or similar

- Excellent writing, editing, and storytelling skills

- Strong collaboration and project management abilities

📌 Sr Content Writer (Hyderabad)
🏢 ParamInfo
📍 Hyderabad