Key Responsibilities

Own the content strategy and calendar across Instagram, YouTube Shorts, LinkedIn, and other relevant platforms
Build content ideas for gadget skins, MagLock accessories, phone cases, laptop sleeves, mounts, cables, and recent product launches
Develop campaign concepts, launch ideas, hooks, scripts, captions, and storytelling formats
Create fresh angles for product features, tech lifestyle moments, gadget care, personalization, and everyday use cases
Write and brief short-form video content including Reels, Shorts, UGC-style ads, founder-led content, and launch teasers
Work closely with designers, video editors, creators, and internal teams to bring ideas to life
Support paid campaigns through ad concepts, creative briefs, testing angles, and performance insights
Track content performance across reach, saves,



shares, watch time, CTR, engagement, and conversions
Use data to understand what worked, what didn’t, and what should be improved next
Build and maintain Capes India’s brand voice across content touchpoints
Help shape the founder’s personal brand through sharp, relevant, and authentic content ideas
Stay updated with tech trends, creator formats, platform shifts, product launches, and D2C content trends

About Company: Capes India is a leader in phone, laptop, and other tech device customizations with skins, wraps, and decals. Delivering high-quality products across India from our website.

📌 Social Media Content Creator (Mumbai)
🏢 Capes India
📍 Mumbai