Role:

Social Media Marketing Coordinator

Organisation:

Craftizen Designs

Location:

Bangalore

Reporting to:

Senior Marketing Manager

About Craftizen Designs

Craftizen Designs works at the intersection of craft, sustainability, and inclusion. We support marginalised communities and collaborate with artisan clusters to create thoughtfully designed, eco-conscious products. Our work celebrates handmade processes while enabling dignity, purpose, and livelihoods.

Role Overview The Social Media & Digital Marketing Coordinator will be responsible for strengthening Craftizen’s digital presence, promoting our products and stories across platforms, and supporting sales through consistent, engaging, and purpose-driven communication. This role requires a balance of creativity, marketing fundamentals, and robust communication skills.

Key Responsibilities

Social Media Management

- Manage Craftizen Designs’ social media presence, with primary focus on Instagram.
- Plan and execute monthly content calendars aligned with brand campaigns, launches, and festivals.
- Create, write, and schedule posts, captions, stories, and reels; coordinate basic visual and video assets.
- Engage with followers, respond to comments and messages, and build an active online community.

Website & Digital Marketing

- Support management of the Craftizen shop website, including product uploads, content updates, and basic optimisation.
- Implement and monitor SEO and SEM activities to improve visibility and traffic.
- Track website and campaign performance using basic analytics tools.





Email Marketing

- Plan and execute regular emailers and newsletters for customers, including product launches, campaigns, and impact stories.
- Maintain email lists and ensure consistent brand tone and messaging.

Product Promotion & Campaigns

- Promote Craftizen products across online and offline channels, including collaborations, exhibitions, pop-ups, and campaigns.
- Support digital promotion for seasonal collections, festive ranges, and special initiatives.

Content & Communications

- Ensure all digital communication reflects Craftizen’s brand voice, values, and impact story.
- Work closely with internal teams, partners, and external vendors when required.

Skills & Experience

- Bachelor's degree in Marketing, Communications, Design, Mass Media, or a related field.
- 2–4 years of experience in social media management and digital marketing.
- Strong understanding of Instagram and digital content trends.
- Working knowledge of SEO, SEM, email marketing tools, and basic analytics.
- Excellent written communication skills with an eye for storytelling and detail.
- Ability to manage multiple tasks and timelines independently.

Preferred Background

- Experience working with a craft brand, handmade label, or sustainable / social enterprise.
- Sensitivity to purpose-driven storytelling and ethical marketing practices.

Application Process: Please email your CV and a letter of interest to [email protected]

Only shortlisted candidates who fulfill the above criteria shall be contacted.

📌 Social Media Marketing Coordinator (Bengaluru)
🏢 Craftizen Foundation
📍 Bengaluru