Location: Mahalaxmi, Mumbai [Hybrid]

Key Responsibilities

- Develop and execute social media strategies aligned with brand objectives and communication goals.
- Manage day-to-day social media operations across Instagram, Facebook, LinkedIn, and other relevant platforms.
- Create monthly/weekly content calendars, ensuring consistency in content, tone, and brand positioning.
- Ideate engaging content across Reels, static posts, carousels, stories, trends, and campaigns.
- Write creative and platform-appropriate captions, copy, hooks, and CTAs.
- Stay updated with social media trends, platform updates, trending audio, formats, and emerging content opportunities.
- Coordinate with the design, PR, digital, and client servicing teams to execute campaigns and content.
- Work closely with designers, photographers, videographers, influencers, and other creative partners to deliver content.
- Monitor social media performance and prepare monthly reports and insights, including reach, engagement, growth, and content performance.
- Analyse audience behaviour and performance data to identify opportunities for improvement.
- Assist in planning and executing social media campaigns, launches, events, influencer collaborations, and brand activations.




- Monitor competitor activity and industry trends to identify relevant content and communication opportunities.
- Ensure all content is aligned with the brand's visual identity, tone of voice, and communication guidelines.
- Manage community engagement, including comments, DMs, and audience interactions where required.
- Take ownership of timelines, deliverables, approvals, and publishing schedules.

What We're Looking For

- 2+ years of experience in social media management, preferably within an agency, fashion, luxury, hospitality, lifestyle, or consumer brand environment.
- Solid understanding of Instagram and other major social media platforms.
- Excellent creative thinking and a strong understanding of what makes content engaging and shareable.
- Strong copywriting and communication skills.
- Ability to independently manage multiple accounts and deadlines.
- Good understanding of social media analytics and performance metrics.
- Strong eye for aesthetics, trends, and brand storytelling.
- Ability to work collaboratively with creative and cross-functional teams.
- Proactive, organised, detail-oriented, and comfortable working in a fast-paced agency environment.

📌 Social Media Marketing Consultant (Mumbai)
🏢 Id8 Media Solutions
📍 Mumbai