SOCIAL MEDIA MANAGER

Skate Supply India | 2–4 Years Experience

About Skate Supply India:

Skate Supply India is building the next generation of skateboarding culture in India. We operate at the intersection of skateboarding, streetwear, youth culture, lifestyle and consumer brands. We're still early, which means we're not interested in doing what everyone else is doing and calling it a content strategy.

We're looking for someone who understands that social isn't just a distribution channel. It's where the brand gets its personality, relevance and cultural currency.

The Role

We're looking for a Social Media Manager who can own SSI's social presence end-to-end.

Someone who can spot a cultural moment, understand why it matters, turn a half-baked thought into a strong idea, get it executed quickly, and know when something simply doesn't have enough taste.

This isn't a role where you'll receive a perfectly written brief, send it to an agency, approve the creative and update a content calendar. You'll be working in a small, early-stage team with limited resources, imperfect information and a lot of room to experiment.

So if you need everything defined before you start, this probably isn't the role for you.

What You'll Own

- Own the day-to-day social media strategy and execution across Instagram and other relevant platforms
- Build a distinct SSI voice and visual/content language across social
- Develop content pillars, formats and recurring series that people actually want to follow
- Ideate, script, brief, shoot and/or coordinate Reels, static content, Stories, carousels and community-led content
- Turn product launches, skate sessions, events, collaborations and community moments into content ecosystems rather than one-off posts
- Stay deeply plugged into skateboarding, streetwear, music, youth culture, internet culture and emerging formats
- Identify trends early and, more importantly, understand which trends are worth participating in and which aren't
- Work closely with designers, creators, skaters, photographers and other partners to get content produced
- Build relationships with India's skateboarding and adjacent creative communities
- Develop creator/influencer collaborations that feel culturally credible rather than transactional




- Track content performance and use learnings to continuously improve what we make
- Connect social activity to broader business objectives including brand awareness, community growth, traffic and sales
- Own the content calendar, but don't become a slave to it. Good ideas > filling slots.

What We're Looking For

Taste is non-negotiable.

You should have a strong instinct for what looks, sounds and feels culturally relevant.

You understand:

- Streetwear and skate culture
- Youth consumer behaviour
- Internet culture and meme language
- How brands build cultural relevance
- Creator ecosystems
- Social-native storytelling
- Why some content feels authentic while other content immediately feels like advertising

You don't necessarily need to be a hardcore skater. But you should genuinely understand the culture we're operating in and be curious enough to immerse yourself in it.

You Should Also Be Comfortable With

- Ambiguity: figuring things out when there isn't a playbook
- Speed: moving from idea → execution without endless rounds of approvals
- Constraints: limited budgets, small teams and imperfect resources
- Ownership: seeing something through rather than saying “that's not my job"
- Experimentation: trying things that might not work
- Feedback: defending an idea when you believe in it, and killing it when the data or context says otherwise
- Being hands-on: shooting on a phone, editing a Reel, writing a caption, briefing a designer, coordinating a shoot, whatever the situation requires
- Commercial thinking: understanding that attention is useful, but attention that builds the brand and eventually drives business is better.

The Kind of Person Who Will Thrive Here

- Has 2–4 years of hands-on social media experience, preferably with a consumer, lifestyle, streetwear, sports, fashion, culture or youth-focused brand




- Has built or significantly grown social accounts rather than simply managed posting
- Can show us actual work and explain why it worked
- Has strong opinions about brands, culture, design, music, fashion, skateboarding or the internet
- Is naturally curious and constantly collecting references
- Can turn a vague thought like “let's do something around this” into an executable idea
- Doesn't wait for someone to tell them what to do next
- Has enough taste to know when “good enough” isn't actually positive enough
- Is comfortable working with founders and a small team where priorities can change quickly.

What Would Make You Stand Out

- You've worked with a streetwear, skate, sneaker, sports, fashion or youth culture brand
- You have a personal interest in skateboarding, street culture, music, fashion, photography, design or adjacent communities
- You've built an engaged community, not just a follower count
- You've created a format/series that became recognisable to the audience
- You understand creator-led content and UGC
- You can shoot and edit content yourself
- You have strong copywriting instincts
- You can identify a cultural insight and turn it into a brand idea
- You have examples where you achieved something despite limited budget/resources.

What This Role Is NOT

- This isn't for someone who thinks social media = posting 5 times a week
- Needs a detailed brief for every piece of content
- Chases every trend without understanding the context
- Optimises purely for likes and followers
- Wants to outsource everything creative
- Thinks “Gen Z” is a content strategy
- Has no opinion on what good looks like
- Is uncomfortable with ambiguity or changing priorities.

How We'll Evaluate You

We're less interested in hearing that you're “passionate about social media.”

Show us:

- What have you made?
- What did you learn?
- What would you do differently?
- And, can you make SSI culturally interesting?

If you can combine taste + cultural understanding + creative thinking + execution speed + commercial instinct, we'd love to hear from you.

To Apply

Share your CV along with your portfolio / social accounts / 3–5 pieces of work you're most proud of, with a short note on what you specifically contributed to each.

📌 Social Media Manager (Chandigarh)
🏢 SkateSupplyIndia
📍 Chandigarh