We’re looking for a Social Media Strategist who understands that social media is not just about posting content — it’s about building brands, creating demand, and generating measurable business results.

You’ll be responsible for developing and executing social media strategies for our clients across platforms such as Instagram, Facebook, LinkedIn, and YouTube.

Key Responsibilities

- Develop monthly and quarterly social media strategies for clients.
- Research target audiences, competitors, trends, and content opportunities.
- Create content pillars, content calendars, and campaign concepts.
- Develop strong content ideas for Reels, carousels, static posts, stories, and short-form videos.
- Write/guide hooks, captions, CTAs, and content scripts.
- Work closely with designers, video editors, copywriters, and performance marketers.
- Analyze content performance and identify what is working and what is not.
- Track key metrics such as reach, engagement, watch time, saves, shares, profile visits, leads, and conversions.
- Continuously test new content formats, hooks, angles, and creative concepts.
- Stay updated with social media trends, algorithms, formats, and platform changes.
- Build brand consistency across all social channels.
- Present content strategies and performance reports to clients.
- Convert business goals into practical social media strategies.

What We’re Looking For

- 1–3 years of experience in social media, content strategy, digital marketing, or a similar role.
- Strong understanding of Instagram and short-form content.
- Excellent understanding of content strategy, audience psychology, hooks, storytelling,



and positioning.
- Ability to think strategically instead of simply following trends.
- Robust copywriting and communication skills.
- Comfortable working with multiple clients and deadlines.
- Data-driven mindset — you should be able to explain why a piece of content performed well or poorly.
- Good understanding of Canva and basic content creation tools.
- Knowledge of Meta Ads and performance marketing is a strong advantage.

You’ll Be a Great Fit If You

- Can look at a brand's Instagram and immediately identify what needs improvement.
- Know how to turn a boring product/service into interesting content.
- Understand that views ≠ business results.
- Can create content strategies based on the client's target audience and business objective.
- Are comfortable experimenting, testing, and learning from failures.
- Take ownership instead of waiting for instructions for every task.

Key Performance Indicators (KPIs) Your performance will be evaluated based on:

- Quality and consistency of content strategy
- Organic reach and engagement growth
- Reels/video retention and watch time
- Saves, shares, and profile actions
- Lead-generation opportunities
- Content-to-business impact
- Client satisfaction and retention
- Speed and quality of execution

What We Offer

- Opportunity to work with multiple brands across different industries
- Hands-on exposure to social media + branding + performance marketing
- High-growth learning environment
- Opportunity to take ownership of client accounts
- Performance-based growth and career opportunities

Pay: ₹240,000.00 per year

Work Location: In person

📌 Social Media Manager (Pune)
🏢 ICPG Technologies
📍 Pune