We’re Hiring: Social Media Manager | EN TOI

Location: Rajkot / Remote

Experience: 2–4 years

Type: Full-time EN TOI is looking for a Social Media Manager who understands fashion, storytelling, aesthetics and the power of a strong digital identity.

We’re looking for someone who can go beyond simply managing a content calendar — someone who can build a world around the brand, create conversations, and make people want to be part of it.

What You’ll Do

- Develop and execute EN TOI’s social media strategy, primarily across Instagram.
- Plan and manage monthly content calendars aligned with brand campaigns, launches and business goals.
- Ideate and execute Reels, Stories, carousels, static content, UGC and campaign-led content.
- Develop creative concepts and storytelling ideas that reflect EN TOI’s aesthetic and positioning.
- Write engaging captions, hooks and CTAs while maintaining a consistent brand voice.
- Identify relevant fashion, lifestyle and social media trends and translate them into EN TOI-relevant content.
- Coordinate with photographers, videographers, designers, influencers and other creative partners.
- Plan and manage creator and influencer collaborations.
- Track content performance and use insights to continuously improve reach, engagement and conversions.
- Monitor competitors and emerging brands to identify opportunities for growth.
- Take ownership of the day-to-day social media presence and ensure every piece of content feels distinctly EN TOI.

What We’re Looking For

- 2–4 years of experience in social media management, preferably within fashion, accessories, beauty, lifestyle or D2C.
- Strong understanding of Instagram, Reels and social-first content.
- Excellent creative ideation and storytelling skills.




- Strong visual sense and understanding of premium aesthetics.
- Ability to translate a brand’s identity into compelling digital content.
- Good copywriting and communication skills.
- Comfortable working with content creators, photographers and creative teams.
- Data-driven approach with an understanding of social media analytics and performance.
- Proactive, organised and capable of independently managing projects from idea to execution.
- Experience with Meta Business Suite, Instagram Insights, Canva and social media scheduling/analytics tools is a plus.

Who We’re Looking For

You’ll be a great fit if you:
- Are genuinely obsessed with fashion, culture, aesthetics and social media.
- Can spot a good idea before it becomes a trend.
- Understand that beautiful content isn’t enough — it needs to have a purpose.
- Can turn a product into a story.
- Have a strong eye for detail and consistency.
- Are comfortable experimenting, testing and learning.
- Take initiative instead of waiting for instructions.
- Want to build a brand, not just manage an Instagram page.

Why EN TOI?

At EN TOI, you’ll work closely with the founders and have a direct role in shaping the brand’s digital identity, community and growth.

This is an chance to join a growing fashion brand at an exciting stage and have genuine creative ownership.

If you believe you can make people stop scrolling, feel something, and remember EN TOI — we’d love to hear from you.

How to Apply

Send your CV + portfolio to:

? [email protected]

Please include

- Brands/accounts you have previously managed
- Examples of your best-performing content
- Campaigns you have worked on
- Performance/results, wherever available

Subject: Social Media Manager – EN TOI

📌 Social Media Manager (Rajkot)
🏢 EN TOI
📍 Rajkot