Location: Gurgaon

Experience: 2–4 Years

Employment Type: Full-time

About the Role

We are looking for a creative and proactive Social Media Manager to manage and grow the social media presence of very good known brands. The ideal candidate should have a strong understanding of social media trends, food content, audience behaviour, and digital storytelling, organic growth, shoot ideas, trends going on.

You will be responsible for developing engaging content strategies, managing social media platforms, coordinating with the creative team, and driving brand engagement and growth.

Key Responsibilities

- Develop and execute social media strategies across Instagram, Facebook, YouTube and other relevant platforms.
- Plan and manage the monthly content calendar based on brand objectives, campaigns, festivals and trending topics.
- Create and manage content ideas for Reels, posts, stories, carousels and short-form videos.
- Stay updated with the latest Instagram, Reels, meme and social media trends and identify opportunities for the brand.
- Write engaging captions, hooks, CTAs and social media copy.
- Coordinate with graphic designers, video editors, photographers and other creative teams to execute content.
- Manage day-to-day social media posting, scheduling and community engagement.
- Monitor comments, DMs and audience interactions and ensure timely responses.
- Track social media performance and prepare monthly performance reports.
- Analyse key metrics such as reach, engagement, followers, views and content performance.
- Identify high-performing content and develop strategies to improve overall engagement and growth.




- Conduct competitor and industry research to identify new content opportunities.
- Collaborate with the marketing and brand teams for campaigns, launches and promotional activities.
- Assist in influencer collaborations and creator-led campaigns when required.

Requirements

- 2–4 years of experience in Social Media Management, preferably with a food, FMCG, restaurant, lifestyle or consumer brand.
- Robust understanding of Instagram and short-form video content.
- Excellent knowledge of current social media trends, formats and content styles.
- Strong copywriting and communication skills.
- Creative thinking with the ability to convert ideas into engaging social content.
- Good understanding of social media analytics and performance metrics.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Experience working with creative/design/video teams.
- Basic understanding of paid social media/Meta Ads will be an added advantage.

What We're Looking For

- Someone who lives and breathes social media.
- Strong sense of what makes content engaging and shareable.
- Someone who can spot trends early and adapt them creatively for a brand.
- Positive balance of creativity + data-driven thinking.
- Strong ownership and ability to independently manage social media activities.

Key Performance Areas

- Social media growth
- Engagement rate
- Reel/video views and reach
- Content performance
- Community engagement
- Consistency of content execution
- Campaign performance
- Follower growth and brand awareness

Share your profile on : (phone hidden) / [email protected]

📌 Social Media Manager (2- 3 Years of Experience) (Gurugram)
🏢 Option Designs
📍 Gurugram