Industry: Fashion / Clothing / Apparel

Employment Type: Full time

Experience: 2–5 Years

We are looking for a creative, fashion-focused and results-driven Social Media Executive / Manager to manage the brand's social media presence, content, influencer collaborations and PR activities.

The candidate must have hands-on experience working with a clothing, fashion, apparel, ethnic wear, western wear, D2C or lifestyle brand.

- Develop and execute the brand's social media strategy.
- Manage Instagram and Facebook.
- Create monthly content calendars for Reels, posts and stories.
- Conceptualize fashion Reels, product videos, styling content and campaign content.
- Coordinate product, model and campaign shoots.
- Identify fashion and social media trends and convert them into relevant content.
- Write engaging captions, hooks and CTAs.
- Manage daily posting, scheduling and community engagement.
- Handle comments and DMs professionally.
- Monitor competitors and identify new content opportunities.

- Identify and coordinate with relevant fashion influencers, creators and UGC creators.
- Plan influencer collaborations and campaigns.
- Negotiate collaborations and deliverables.
- Track influencer campaign performance and ROI.
- Build long-term relationships with relevant creators.

- Develop and execute PR activities to increase brand visibility.
- Build relationships with fashion bloggers, media, journalists, influencers and PR networks.
- Coordinate fashion features, brand stories, interviews and media coverage.
- Identify relevant PR opportunities, fashion events and brand collaborations.
- Prepare PR briefs, press releases and brand communication.
- Coordinate product seeding and gifting activities.
- Track and maintain records of brand mentions, media coverage and PR results.
- Support the brand during launches, campaigns,



events and special promotions.
- Maintain a strong and consistent brand image and public presence.

- Track reach, engagement, follower growth, website traffic and conversions.
- Monitor content and campaign performance.
- Prepare regular social media and PR performance reports.
- Recommend strategies to improve brand awareness, engagement and business growth.

- 2–5 years of experience in Social Media / Content / Digital Marketing / PR.
- Mandatory: Previous experience with a clothing, fashion, apparel or lifestyle brand.
- Strong understanding of Instagram Reels, Stories, trends and social media algorithms.
- Good understanding of fashion content, styling and visual aesthetics.
- Hands-on experience in content planning and execution.
- Experience coordinating fashion/product/model shoots.
- Strong working knowledge of Adobe Photoshop.
- Knowledge of Canva and CapCut/VN or similar tools.
- Experience in PR, influencer marketing and creator collaborations.
- Strong communication, networking and relationship-management skills.
- Good copywriting and brand communication skills.
- Ability to independently manage activities from ideation to execution and performance analysis.

- Experience with a D2C clothing/fashion brand.
- Experience with ethnic wear, western wear or designer fashion brands.
- Existing network of fashion influencers, bloggers and media contacts.
- Knowledge of Meta Business Suite / Meta Ads.
- Experience managing fashion events, launches or brand collaborations.
- Strong portfolio of fashion Reels, campaigns and PR activities.
- Proven contribution to brand visibility, engagement, audience growth or sales.

- Updated CV - (phone hidden)
- Portfolio
- Instagram handles/pages previously managed
- 5–10 best fashion content/Reel samples
- Details of clothing/fashion brands previously handled
- Examples of PR/media coverage handled

📌 Social Media Executive (Delhi)
🏢 AOBA
📍 Delhi