: Social Media Manager

Location: Kolkata

Employment Type: Full-time

Experience: 2–5 years

Industry: Healthcare / Dental / Luxury Healthcare

About the Role

We are looking for a creative, proactive, and results-driven Social Media Manager to manage and grow the digital presence of our dental practice.

The ideal candidate should understand how to build a strong brand on social media, create engaging content, and convert attention into meaningful patient enquiries. You will be responsible for planning and executing our social media strategy across platforms while maintaining a premium, professional, and trustworthy brand image.

Key Responsibilities

- Develop and execute a comprehensive social media strategy aligned with the brand and business goals.
- Manage day-to-day social media presence across Instagram, Facebook, YouTube and other relevant platforms.
- Create and maintain a monthly content calendar covering:
- Reels and short-form videos
- Educational dental/healthcare content
- Before-and-after cases
- Patient stories and testimonials
- Doctor/personal-brand content
- Behind-the-scenes content
- Clinic events and achievements
- Trending and engagement-driven content
- Coordinate with the dentist/clinical team to understand cases and convert them into accurate, engaging and ethical content.
- Ideate, script and brief/coordinate the production of Reels, videos and photoshoots.
- Manage content from concept to publishing, including captions, hashtags, posting schedules and platform optimization.
- Stay updated with Instagram trends, Reels formats, algorithms, audio trends and emerging social media strategies.




- Develop strategies to increase:
- Followers and reach
- Engagement
- Brand awareness
- Patient enquiries/leads
- Website and social media traffic
- Monitor social media analytics and prepare monthly performance reports with actionable insights.
- Track competitor activity and identify opportunities for improving our digital presence.
- Coordinate with photographers, videographers, graphic designers, agencies or other external vendors whenever required.
- Ensure that all content maintains the clinic's premium positioning, professional standards and brand consistency.
- Manage comments, messages and basic community engagement while escalating patient-specific or clinical queries appropriately.
- Work closely with the marketing team on campaigns, promotions, launches and special events.

Requirements
- 2–5 years of relevant experience in social media management/content marketing.
- Strong understanding of Instagram, Facebook and YouTube.
- Proven experience in creating and growing social media accounts.
- Strong understanding of Reels and short-form video content.
- Excellent content ideation and storytelling skills.
- Good written English with strong caption-writing and communication skills.
- Ability to understand a brand's tone and maintain consistency.




- Strong knowledge of social media analytics and performance metrics.
- Ability to work independently, meet deadlines and take ownership of deliverables.
- Strong organisational skills and attention to detail.
- Experience with Canva, Meta Business Suite, Instagram Insights and basic video-editing tools is preferred.

Preferred Experience in any of the following will be an advantage:
- Dental or healthcare marketing
- Premium/luxury brands
- Personal branding for doctors or healthcare professionals
- Lead-generation campaigns
- Performance marketing
- Content production and photography/videography
- Managing a professional's personal social media profile

What We Are Looking For We are looking for someone who is not just a person who posts content.

You should be able to look at a brand and answer:

What should we communicate?

Who are we communicating with?

Why will they engage with it?

And how can social media ultimately contribute to business growth?

Creativity, initiative, ownership and the ability to bring fresh ideas consistently are extremely key for this

Performance-based incentives may be offered based on mutually agreed KPIs.

How to Apply

Please share your CV along with your portfolio/social media profiles or examples of accounts you have managed.

Candidates without relevant examples of previous social media work may not be considered.

Job Type: Full-time

Experience: 2–5 years

Location: Kolkata

Pay: ₹8,000.00 - ₹12,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Social Media Executive (Kolkata)
🏢 Dental Lounge
📍 Kolkata