Company Name: VARITE India Private Limited

About The Client:

An American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. They specialize in software for creating and publishing a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print.

About The Job:

- We are seeking an AI-First Media Buyer to manage and scale paid advertising campaigns across digital platforms (Meta, Google, TikTok, etc.) by combining high-level strategic thinking with autonomous, AI-driven execution tools. The ideal candidate will move beyond manual campaign management to focus on creative strategy, advanced AI prompting, and data analysis to drive maximum ROAS (Return on Ad Spend)

- Hands-on social media buying role on ***’s in-house paid social media team. The ideal candidate is an experienced social media professional with 3+ years of buying, campaign management, and optimization experience in Meta platforms (Facebook, Instagram) as a mandatory requirement. Proven expertise in Meta is essential.

- Additionally, experience in buying and campaign execution across Snap, TikTok, Reddit, and Client is strongly preferred. The candidate should be able to manage multiple campaigns concurrently, ensuring seamless coordination and execution across these platforms.

- The ideal candidate brings a deep understanding of social media buying concepts, best practices, and optimization strategies, with an ability to advise on campaign setup and creative direction tailored to each platform’s strengths. Enjoys building cross-functional relationships and can collaborate effectively with internal stakeholders and external partners to deliver on marketing objectives.

Essential Job Functions:

- Execute social media campaigns, ensuring campaigns are built, launched, optimized,



and reported on successfully and within specified scope

- Launch and QA campaigns with defined campaign parameters (budget, timing, objective, goals, audience targeting)

- Monitor campaign performance across multiple social platforms on an ongoing basis, and drive insights and optimizations to drive higher ROAS

- Analyze campaign build and management workflows and find ways to automate, to drive faster time to activation

- Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met

- Analyze campaign performance data and action on optimizations across multiple platform

Qualifications:

- Skills and Qualifications

- Hands-on experience in multiple social buying platforms including Meta, Snap, Tiktok, Reddit and Client

- Expert buying and optimizing experience in Meta

- Experience managing end-to-end social media planning and buying workflows—from discovery phase through post-mortem reporting

- Solid comprehension of social buying optimization concepts and ability to communicate them clearly to non-technical audiences

- Broad understanding of the programmatic media and paid social landscape

- Ability to analyze and draw meaningful and actionable insights from data

- Excellent time management and multitasking skills with keen attention to detail

- Strong written and verbal communication skills

- Experience

- 4 years of hands-on, in-platform social buying at an agency,



media trading desk, or media vendor required

- 3+ years of managing Meta campaigns from planning or buying workflows

- Working proficiency with Excel (pivot tables, lookups, etc.)

- Experience optimizing media toward multi-touch attribution data preferred

- Bachelor's Degree

How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visit Jobs In India – VARITE.

Unlock Rewards: Refer Candidates and Earn.

If you're not available or interested in this opportunity, please pass this along to anyone in your network who might be a positive fit and interested in our open positions. VARITE offers a Candidate Referral program, where you'll receive a one-time referral bonus based on the following scale if the preferred candidate completes a three-month assignment with VARITE.

Experience Level Bonus Referral:

0-2 years

INR 5,000

2-6 years

INR 7,500

6+ years

INR 10,000

About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.

Equal Opportunity Employer:

VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status

📌 Social Media Buyer, AMER (Bengaluru)
🏢 VARITE
📍 Bengaluru