Key Responsibilities
Write high-conversion Hindi copy across formats: print, outdoor, digital, and CRM (Whats App, SMS, etc.) Craft sharp headlines, hooks, and CTAs that grab attention in seconds Translate campaign ideas into culturally relevant Hindi—not literal translations Adapt tone seamlessly: witty, emotional, direct, or salesy—depending on the brief Collaborate with designers and marketers to ship campaigns fast Continuously iterate based on performance data and feedback Maintain a strong, consistent Hindi brand voice across touchpoints Bring ideas to the table—not just execution Requirements
You think in Hindi and write naturally across formats (pure Hindi + Hinglish) Proven experience writing across formats—newspaper ads, billboards, digital and short-form Ability to interpret data and performance metrics to inform copy decisions Strong instinct for what works in mass + digital communication Ability to simplify, punch up, and make copy memorable Comfortable working in a rapid-paced, high-ownership startup environment Obsessive about clarity,



brevity, and impact Good to Have Experience in a high-growth startup Understanding of performance marketing and conversion-driven copy Exposure to Whats App or vernacular-first communication What We Offer
Opportunity to shape consumer narratives in one of India's fastest-growing sectors. A mission-driven environment combining creativity with measurable business impact. Exposure to cutting-edge digital marketing and lead generation strategies. Collaborative, growth-focused culture with room for innovation. About Solar Square
Solar Square is India's most trusted and fastest growing residential solar company.
We bring trust, transparency, financing and best-in-class after sales service to every
home owner looking to go solar. Our aim is to become India's #1 rooftop solar brand
and empower 100k homes to go solar.
Location: Bangalore
Experience Required: 4-6 Years

📌 Content writer (Vasanthanagar)
🏢 SolarSquare
📍 Vasanthanagar