09 Sep
|
ACG Infotech
|
Noida
09 Sep
ACG Infotech
Noida
About ACG Infotech Limited
ACG Infotech Limited is a technology company focused on enterprise software solutions, including Mx-ERP an integrated ERP platform for Construction, EPC and Manufacturing industries, and Electra HMIS a Hospital Management Information System.
We are looking for a result-oriented SEO / SMO Executive who can strengthen our digital presence, improve organic search rankings, generate qualified business leads and build strong online visibility for our products and brand.
Key Responsibilities
1. SEO – Search Engine Optimization
- Develop and execute on-page and off-page SEO strategies.
- Conduct keyword research, competitor analysis and search-intent analysis.
- Optimize website pages, landing pages, blogs and product content.
- Improve rankings for targeted commercial and industry-specific keywords.
- Work on technical SEO including website structure, indexing, crawlability, URLs, metadata and internal linking.
- Develop and execute link-building and authority-building strategies.
- Monitor Google Search Console, Google Analytics and other SEO tools.
- Identify SEO issues and coordinate with the development/content team for resolution.
- Track keyword rankings, organic traffic, leads and conversions.
- Prepare regular SEO performance reports with actionable recommendations.
2. SMO & Social Media Marketing
- Develop and execute social media strategies for ACG Infotech Limited and its products.
- Manage LinkedIn, Facebook, Instagram, YouTube and other relevant social platforms.
- Create and publish engaging posts related to ERP, Construction ERP, EPC, Manufacturing, Healthcare IT and digital transformation.
- Build brand awareness and qualified engagement on LinkedIn.
- Plan social media calendars and campaigns.
- Monitor engagement, reach,
followers and lead-generation performance.
- Research industry trends and identify opportunities for relevant content.
3. Content & Digital Branding
- Work closely with the management and sales team to understand products and target industries.
- Create SEO-friendly content briefs for blogs, landing pages and product pages.
- Suggest topics based on search trends, customer requirements and competitors.
- Promote Mx-ERP and Electra HMIS through relevant digital channels.
- Support product launches, webinars, exhibitions and digital campaigns.
- Ensure consistency in brand messaging across digital platforms.
4. Lead Generation
- Use SEO and social media channels to generate relevant B2B leads.
- Develop campaigns targeting Construction, EPC, Manufacturing and Healthcare organizations.
- Identify opportunities for industry-specific landing pages and campaigns.
- Work with the sales/BD team to improve lead quality and conversion.
- Track leads generated through digital marketing activities.
Required Skills
- 3–5 years of hands-on experience in SEO and SMO.
- Strong knowledge of On-Page SEO, Off-Page SEO and Technical SEO.
- Good understanding of keyword research and competitor analysis.
- Experience with Google Search Console and Google Analytics/GA4.
- Knowledge of SEO tools such as SEMrush, Ahrefs, Moz, Ubersuggest or similar.
- Strong understanding of LinkedIn and B2B social media marketing.
- Knowledge of content marketing and SEO content optimization.
- Basic understanding of HTML, website structure and technical SEO.
- Knowledge of Google Business/Profile and local SEO will be an advantage.
- Good written English and communication skills.
- Ability to analyze SEO data and convert insights into actionable strategies.
Preferred Experience Candidates with experience in B2B technology, SaaS, ERP, Enterprise Software, IT Services, Healthcare IT or Construction/EPC technology marketing will be preferred.
Experience in promoting software products through LinkedIn and organic digital channels will be an added advantage.
Key Performance Indicators (KPIs)
- Improvement in organic search rankings.
- Growth in organic website traffic.
- Growth in qualified organic leads.
- Improvement in keyword visibility.
- Growth in LinkedIn and social media engagement.
- Growth in website enquiries and product demo requests.
- Quality and consistency of digital content.
- Improvement in domain authority and organic visibility.
Education Graduate in any discipline.
A certification/course in Digital Marketing, SEO or Social Media Marketing will be an advantage.
What We Expect
We are looking for someone who is hands-on and execution-oriented, rather than someone who only manages agencies.
The candidate should be capable of independently planning and executing SEO/SMO activities, analyzing results, identifying problems and continuously improving ACG Infotech Limited's online visibility and lead generation.
Salary: As per experience, skills and market standards.
Apply: Candidates should share their updated CV along with details of their current salary, expected salary and notice period.
📌 SEO / SMO Executives (Noida)
🏢 ACG Infotech
📍 Noida