We are looking for a performance-driven SEO & Google Ads Expert who can manage both organic and paid digital marketing activities. The ideal candidate should have hands-on experience in SEO, Google Ads, keyword research, campaign optimization, analytics, and lead generation.

Key Responsibilities

SEO:

- Develop and execute effective SEO strategies to improve organic rankings and website traffic.

- Conduct keyword research, competitor analysis, and search-intent analysis.

- Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.

- Handle on-page, off-page, and technical SEO activities.

- Monitor keyword rankings, organic traffic, backlinks, and search performance.

- Identify and resolve technical SEO issues related to crawling, indexing, site speed, mobile optimization, etc.

- Use tools such as Google Search Console, GA4, SEMrush, Ahrefs, Ubersuggest, and Screaming Frog.

Google Ads:

- Plan, create, manage, and optimize Google Ads campaigns.

- Manage Search, Display, Performance Max, and remarketing campaigns.

- Conduct keyword research and create effective ad groups and targeting strategies.

- Write and optimize compelling ad copies.

- Manage campaign budgets, bids, keywords, negative keywords, and audience targeting.

- Monitor CPC, CTR, conversions, CPA, ROAS, and overall campaign performance.

- Continuously optimize campaigns to improve lead quality and reduce acquisition costs.

- Set up and monitor conversion tracking through Google Ads, GA4, and Google Tag Manager.





- Prepare regular performance reports and provide actionable insights.

Required Skills

- Strong knowledge of SEO and Google Ads.

- Hands-on experience in managing paid search campaigns.

- Good understanding of keyword research, search intent, and competitor analysis.

- Experience with Google Ads, Google Analytics 4, Google Search Console, and Google Tag Manager.

- Knowledge of conversion tracking and campaign optimization.

- Familiarity with WordPress/CMS and basic HTML.

- Strong analytical and problem-solving skills.

- Ability to manage budgets and optimize campaigns based on performance.

- Good communication and reporting skills.

Qualifications

- Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field is preferred.

- 1–3 years of practical experience in SEO and Google Ads.

- Candidates with a proven portfolio or measurable results in SEO/Google Ads will be preferred.

KPIs

- Organic traffic and keyword ranking growth.

- Number and quality of leads generated.

- Google Ads conversion rate.

- Cost Per Lead (CPL) / Cost Per Acquisition (CPA).

- CTR and Quality Score improvement.

- ROAS and overall advertising performance.

- Website conversion and organic lead growth.

What We Offer

- Market-competitive salary based on experience and skills.

- Performance-based incentives.

- Opportunity to work on real-world SEO and paid advertising campaigns.

- Learning and professional growth opportunities.

- Collaborative and growth-oriented work environment.

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person

📌 SEO Executive (Sahibzada Ajit Singh Nagar)
🏢 PhibuzZ | Digital Marketing
📍 Sahibzada Ajit Singh Nagar