Job Title

Specialist - Content

Date

01-04-2025

Function

Marketing

JD written by

Associate Director

Reporting To

Associate Director

JD Approved by

Executive Director – Marketing Services

Brand

INUNI

Work Location

Hyderabad

About Gus Education India (GEI)

GUS Education India (GEI) is the education arm of Global University Systems, a leading Global Education conglomerate. Established in 2017, GEI boasts a portfolio of over 35 Institutions and collaborates with prestigious universities and institutions worldwide, offering educational services that enhance their operations and impact.

Nature of The Job The Content Specialist operates within the Marketing Department in Manila supporting the InUni Brand and collaborates closely with various teams, including Brand, Design, and Creative. This role is essential for enhancing the brand’s voice across multiple platforms and ensuring alignment with organizational strategic goals. The Content Specialist not only produces high-quality content but also coordinates with stakeholders to maintain consistent messaging and brand integrity.

Job Purpose The primary function of the Content Specialist is to create compelling, impactful content that maximizes the effectiveness of our marketing strategies, particularly for international student recruitment. This role drives engagement and supports financial performance by elevating the brand’s presence through creative content across various channels.

Organizational Structure

Key Accountability

Actions

Creates and composes engaging content

By producing compelling copy for websites, social media, blogs, email campaigns, print collateral, and advertisements. This includes communications related to community management for social media channels such as templated replies, FAQs, animating channels during live events and others.

Ensures copy aligns with visual elements





By working closely with brand and design teams during the content creation process.

Maintains quality and consistency to brand guidelines

By editing and proofreading all content to uphold high quality and consistency across various project and channels.

Assists in the development of creative content ideas

By managing the content ideation process from concept to implementation on social media channels and content platforms, ensuring alignment with project objectives

Ensures that projects and deadlines are met

By effectively prioritizing tasks in a fast-paced environment to meet tight deadlines and core objectives.

Facilitates effective collaboration and feedback throughout the content development process

By building and maintaining professional relationships with internal stakeholders.

Desired Profile

Qualification

Essential: Bachelor’s degree in communications, Marketing, English, Journalism, or a related field.

Desirable: Advanced degree in a relevant discipline. SEO certification; Social media certification

Skills

Essential

- Excellent written and verbal communication skills
- Project Management Skills: Strong organizational and time-management skills to oversee multiple projects simultaneously, ensuring timely delivery of content.
- Ability to establish and maintain professional relationships with key internal stakeholders.
- Self-motivation and the capability to work autonomously.
- Comfort in a dynamic, fast-moving environment, with a strong focus on achieving core objectives.
- Strong proficiency in the Microsoft Office Suite.





Relevant

Experience

Essential

- Minimum of 6 years of experience in marketing project management.
- Proven ability to oversee content guidelines across multiple brands and platforms.
- Strong knowledge of SEO best practices.
- Experience in social media channel community management
- Demonstrated expertise in crafting content for various digital platforms.
- Outstanding editing, proofreading, and writing skills with meticulous attention to detail.

Desirable

- Familiarity with digital marketing tactics and AI trends.

GUS Values

- The expectation is that employees will maintain the values of the Group and will comply with the code of conduct as well as equality, diversity, health, and safety policies of the company.
- GEI is an equal opportunity employer and encourages applicants from diverse backgrounds to apply

Benefits

- At GUS Education India, GEI we truly believe that diverse culture, backgrounds, and experiences drive innovation.
- This role is a full-time position with a competitive salary and perks package.
- The company offers comprehensive medical insurance to its employees, which includes hospitalization, accidental insurance, term insurance and Gratuity, which is over and above the compensation.
- To make the daily commute easier, safer, and less stressful, the company provides cab facilities to its employees to and from the workplace within 30 kilometers radius.
- The company acknowledges the importance of mental and physical well-being and the need for rest and relaxation. Workdays are Monday to Friday and a comprehensive leave package for employee well-being is offered, which includes 5 days of medical leave, 5 days of casual leave, 24 days of earned leave, 1 day of Happiness Leave, apart from 10 days of statutory leave, totaling to 45 days’ time off in a year.

📌 Senior Specialist - Content & Design (Hyderabad)
🏢 GEI
📍 Hyderabad