Key Responsibilities:

- Develop and implement marketing strategies to strengthen the brand and support business growth.

- Develop and execute digital marketing and social media strategies to improve brand visibility and engagement.

- Plan and execute brand communication strategies across relevant channels.

- Coordinate with external marketing, advertising, PR, and creative agencies to deliver campaigns effectively.

- Ensure all marketing and communication content is aligned with brand guidelines and maintains high quality.

- Manage the marketing budget effectively and ensure optimum return on marketing investments.

- Create and oversee marketing communication, including campaign content, promotional materials, and other brand communication.

- Review and contribute to the quality of written content used across marketing campaigns.

- Work closely with creative teams on visual communication and marketing materials; knowledge of basic design tools is preferred.

- Stay updated on new marketing trends and explore cutting-edge ways to improve brand reach and customer engagement.





- Ensure timely execution and monitoring of marketing campaigns and initiatives.

- Identify and develop new B2B and B2C marketing channels to increase brand reach and business opportunities.

- Plan and manage marketing events such as workshops, seminars, exhibitions, and promotional activities from start to finish.

- Identify new business development opportunities through online and offline channels.

Preferred candidate profile

- MBA / master's degree in marketing, Business Administration, Communications, or a related field.

- Minimum 2+ years of experience in marketing, preferably with exposure to multiple areas of marketing.

- Strong understanding of digital marketing, social media, branding, and event management.

- Excellent written and verbal communication skills.

- Strong content creation and communication skills with good attention to detail.

- Working knowledge of design tools/software will be an advantage.

- Ability to develop and execute effective marketing and brand strategies.

📌 Senior Marketing Executive (Chennai)
🏢 Karadi Path Education
📍 Chennai