Industry Preference: B2B IT Services / IT Product Companies / Marketing Agencies
Qualification: MBA preferred , Immediate Joiners Preferred
Job Summary
We are looking for a dynamic and result-oriented Senior Marketing Executive with solid experience in B2B marketing, email campaigns, inbound lead generation, and digital marketing initiatives. The ideal candidate should have hands-on experience in planning and executing integrated marketing campaigns, coordinating with sales teams, and driving lead generation activities for IT services or consulting businesses.
Roles & Responsibilities
· Plan and manage email and 360° marketing campaigns
· Drive inbound lead generation and coordinate with sales
· Create content for emails, blogs, landing pages, and social media
· Manage LinkedIn and other professional social channels
· Track campaign performance and prepare reports
· Conduct market and competitor research
· Support SEO, Google Ads, and LinkedIn Ads
· Manage CRM and lead tracking
· Coordinate with internal teams for campaign execution
· Prepare reports and presentations using Excel and PowerPoint
Required Skills
· 3+ years of marketing experience, preferably in B2B IT/IT consulting
· 1+ year in inbound lead generation and 360° campaign management
· Strong knowledge of email marketing, CRM, and lead management
· Excellent content writing and communication skills
· Strong analytical, reporting, and presentation skills
· Proficient in MS Excel and PowerPoint
· Ability to manage multiple campaigns independently
Preferred Skills
· Experience in Account-Based Marketing (ABM)
· Familiarity with project management tools
· Knowledge of SEO, SEM, Google Ads, and LinkedIn paid campaigns