SENIOR MANAGER – REGIONAL BUSINESS DEVELOPMENT (NORTH)

Company - Jp Agro Innovations Pvt Ltd

Department: Sales & Business Development

Location / HQ: Shastri Nagar, Jammu (North Regional Office)

Territory: North India

Industry: Seeds / Agriculture / Agri-Inputs

About JP Agro Innovations Pvt. Ltd.

JP Agro Innovations Pvt. Ltd. is a growing organization in the agriculture and seed industry, focused on building strong channel partnerships, expanding market presence, and delivering quality agricultural solutions to farmers and business partners.

We are looking for a mature, dependable, and relationship-focused Senior Manager – Regional Business Development (North) to serve as a key business coordination and relationship point for the North Region

Role Purpose The Senior Manager – Regional Business Development (North) will serve as the central business coordination and relationship point for the North Region, maintaining direct and continuous communication with the company’s channel partners while working closely with TBMs, ASMs and the regional team.

The position is designed to ensure business continuity, relationship continuity and uninterrupted company–channel communication, irrespective of changes or movement within the field team.

Key Responsibilities

1. Regional Channel Relationship

- Maintain regular direct communication with channel partners across the North Region.
- Develop and maintain strong, professional relationships with key accounts.
- Understand channel requirements, concerns, market feedback and business opportunities.
- Ensure that channel partners always have a direct point of contact within the Regional Office.

1. Coordination with Field Team

- Work closely with TBMs, ASMs and other field personnel for smooth territory functioning.
- Coordinate information and follow-ups between the Regional Office and field teams.
- Support field teams in resolving channel-related issues and requirements.
- Ensure important distributor/account matters are followed through to closure.

1. Business Continuity

- Maintain centralized and updated records of channel relationships, business discussions, requirements and pending matters.
- Ensure continuity of communication during TBM/ASM/RM transfers, resignations, vacancies or territory changes.
- Prevent business disruption caused by sudden changes in field personnel.
- Ensure that important relationships remain connected directly with the company.





1. Business & Market Coordination

- Track regional business developments and market requirements.
- Collect market intelligence and feedback from channel partners.
- Coordinate with Sales, Supply Chain, Finance, Marketing and other departments wherever required.
- Follow up on orders, dispatches, payments, claims, product requirements and other commercial matters as required.

1. Reporting & Regional Support

- Maintain regular communication with the North Regional Office regarding territory functioning.
- Prepare consolidated updates on channel requirements, pending issues and market feedback.
- Highlight important opportunities, risks and relationship concerns to senior management.

1. Sales Responsibilities

- Monitor state-wise and territory-wise sales performance.
- Coordinate with TBMs and ASMs on targets, achievements and gaps.
- Track orders, billing, dispatches and outstanding payments.
- Follow up on pending orders and business opportunities with channel partners.
- Collect market intelligence, competitor activity and product feedback.
- Identify opportunities for new distributor/channel development.
- Support TBMs/ASMs in achieving regional sales objectives.
- Maintain regular direct contact with key channel partners.
- Prepare weekly/monthly consolidated sales and business reports for the North Regional Office.
- Ensure continuity of business relationships during field-team changes, vacancies or transfers.
- Support the Regional Head/Management in maintaining effective regional operations.

Key Objective To create a permanent and reliable company-side relationship layer with the North Region channel network, ensuring that business and communication continue seamlessly even when field personnel change.

Key Interfaces

- Internal:

Regional Head | TBMs | ASMs | RMs | Sales Team | Marketing | Finance | Supply Chain | Management
- External:

Channel Partners | Key Accounts | Retail Network | Market Stakeholders

Qualification Requirements

- Bachelor's degree in Agriculture,



Business Administration, Marketing, Management, or a related field.
- MBA/PGDM in Sales & Marketing/Business Management will be an advantage.
- 3-5 years of relevant experience in Seeds, Agri-Inputs, FMCG, Distribution, Channel Sales, or a related industry.
- Prior experience in regional business development, channel management, key account management, or sales coordination preferred.
- Strong understanding of distributor/dealer/channel-based business models.
- Experience managing relationships across multiple territories/states will be preferred.
- Solid knowledge of North Indian markets will be an advantage.

Required Skills

- Excellent communication and relationship-management skills.
- Strong business coordination and follow-up abilities.
- Ability to communicate confidently with senior distributors, dealers, and key accounts.
- Strong organizational and documentation skills.
- Ability to manage a large network of relationships independently.
- Strong analytical and reporting skills.
- Good command of MS Excel, MS Office, CRM, and reporting systems.
- Strong problem-solving and decision-making abilities.
- Ability to coordinate effectively with cross-functional departments.
- Mature, professional, dependable, and responsible personality.
- Ability to work under pressure and manage multiple priorities.

Ideal Candidate

- Strong communication and relationship-management skills.
- Experience in seeds/agri-inputs/FMCG/channel business preferred.
- Comfortable communicating with senior channel partners and field teams.
- Strong follow-up, coordination and organizational ability.
- Ability to independently manage a large network of relationships.
- Good command of MS Office/CRM/reporting systems.
- Mature, professional and highly dependable personality.
- Success Measures
- Strength and continuity of regional channel relationships.
- Timely resolution and closure of channel issues.
- Effective coordination with TBMs and ASMs.
- Accuracy and completeness of channel information.
- Reduction in business disruption during field-team transitions.
- Responsiveness of the Regional Office to channel requirements.
- Overall regional business support and coordination effectiveness.

Pay: ₹350,000.00 - ₹400,000.00 per year

Benefits

- Health insurance
- Internet reimbursement
- Life insurance
- Provident Fund

Work Location: In person

📌 Senior Manager – Regional Business Development (North) (Jammu)
🏢 JP AGRO INNOVATIONS
📍 Jammu