1 Branded Content &

- Custom Publishing Sales

- Identify and pursue brands, corporates, PSUs, NGOs, government bodies and educational institutions that can be served through custom comics, sponsored titles, corporate storytelling books and co-created content.

- Interpret the client brief and translate it into a saleable concept note narrative idea, format, page count, print/digital mix, distribution plan and commercials.

- Work with Editorial, Art and Production teams to validate feasibility, timelines and costing before commitment to the client.

- Prepare and present concept decks, mock-ups and commercial proposals to CMO / brand / CSR / L&D; decision-makers.

- Negotiate scope, pricing, revision cycles, delivery schedules and payment terms; close the agreement.

2 Advertising &

- Sponsorship Sales

- Sell advertising inventory and sponsorship properties across ACK and Tinkle print titles, digital platforms, app, website, newsletters and social channels.

- Build and maintain the rate card in consultation with the Head Revenue; manage inventory yield and avoid unapproved discounting.

- Create and sell integrated sponsorship packages around ACK properties, campaigns, contests, school programmes and events.

- Develop relationships with media agencies, creative agencies and brand-solutions teams to secure a place on annual media plans.

- Ensure advertiser content meets ACK's editorial, brand-safety and child-audience appropriateness standards.

3 Licensing, IP &

- Co-Branding Deals

- Identify licensing opportunities for ACK / Tinkle characters and IP across merchandise, apparel, stationery, FMCG promotions, publishing tie-ups, digital and audio-visual formats.

- Structure licensing deals territory, category, term, exclusivity, minimum guarantee, royalty rate and reporting obligations.

- Co-ordinate with Legal for licence agreements,



IP usage approvals, style-guide compliance and renewal tracking.

- Monitor licensee performance, royalty statements and timely reporting; escalate under-performance and infringement.

- Represent ACK at licensing expos, publishing fairs and industry forums to build the partner pipeline.

4 Key Account &

- Relationship Management

- Own a defined portfolio of key accounts; build multi-level relationships beyond a single point of contact.

- Conduct periodic business reviews with clients; present campaign performance and identify upsell / renewal opportunities.

- Act as the escalation point for delivery issues, resolving them with internal teams before they affect the relationship.

5 Revenue Planning, Forecasting &

- Collections

- Build the annual revenue plan for the assigned vertical and break it into quarterly and monthly targets.

- Maintain an accurate, up-to-date pipeline in the CRM with realistic stage-wise probability and expected closure dates.

- Submit weekly pipeline and monthly revenue reports to the Head Revenue / CEO.

- Own collections for own accounts follow up on invoices, resolve billing disputes and keep outstanding within agreed credit terms.

- Ensure PO, signed agreement and approved commercials are on file before any work commences.

6 Team Leadership &

- Capability Building

- Lead, coach and review a team of 24 sales executives / managers; set individual targets and monitor achievement.

- Conduct joint calls,



review proposals before submission and build concept-selling capability within the team.

- Participate in hiring, onboarding, goal-setting and performance reviews for the team as per ACK's PMS calendar.

7 Governance &

- Compliance

- Ensure every deal is documented — agreement, PO, IP approval, tax details and vendor/client onboarding as per ACK's vendor and finance policies.

- Comply with ACK's brand guidelines, IP protection norms and confidentiality obligations.

- Ensure all commitments to clients are approved internally before being made; no verbal commitments outside approved scope.

Essential

- 8–12 years of B2B sales experience in media, publishing, branded content, brand solutions, licensing or advertising sales.

- Minimum 3 years of experience leading or mentoring a sales team.

- Demonstrable record of independently closing deals of 10 lakh and above and carrying an annual target of 2 crore or higher.

- Existing relationships with brand marketing teams, media agencies, CSR heads or licensing partners in India.

- Ability to build a concept from a client brief — not merely to present an existing rate card.

- Solid commercial acumen: costing, margin, royalty structures and negotiation.

- Excellent written and spoken English; working proficiency in Hindi. Marathi is an added advantage for the Mumbai market.

- Proficiency in PowerPoint, Excel and CRM tools.

Preferred / Added Advantage

- Experience in children's media, education, publishing, animation or character licensing.

- Exposure to CSR-funded content programmes and government / institutional tendering.

- Understanding of digital advertising metrics and campaign reporting.

Existing network among licensing agents and merchandising partners

📌 Senior Manager Media Concept Sales (Mumbai)
🏢 Amar Chitra Katha
📍 Mumbai