Company Description Fizzy Goblet is a designer footwear brand that blends contemporary style with traditional Indian craftsmanship to create distinctive products for everyday wear. With 10 stores across India and strong collaborations with brands and designers such as Puma, Rahul Mishra, Payal Singhal, and Tribe Amrapali, the company reflects a energetic and creative spirit.

Fizzy

Goblet’s popularity is reinforced by Kareena Kapoor Khan as brand ambassador and a strong connection with the film and fashion industry. Online since 2013, the brand engages nearly 900K social media followers with diverse footwear and premium leather products, including the luxury Bootah Bags collection. Applicants join a growing, design-led organization focused on innovation, quality, and vibrant storytelling.

Role Description The Senior Manager – Brand, Content & Creative Growth is a full time, on-site role based in Mumbai, responsible for driving brand positioning, content strategy, and creative expression across all channels. This role oversees the end-to-end content calendar, develops integrated campaigns, and ensures brand consistency across website, social media, in-store communication, and advertising. The person in this position will lead a cross-functional creative team, manage external agencies and freelancers, and collaborate closely with marketing, product, and retail teams to translate business objectives into compelling brand narratives.

Day-to-day tasks include briefing and reviewing creative assets, analyzing brand and content performance, experimenting with new formats,



and ensuring that all storytelling aligns with Fizzy Goblet’s aesthetic and values. The role also involves staying updated on fashion and lifestyle trends, nurturing community engagement, and championing high standards in visual and written communication.

Qualifications

- Candidates should possess strong brand strategy and positioning skills, including experience crafting brand narratives and leading integrated campaigns.
- Candidates should possess expertise in content strategy and development, including planning content calendars, overseeing copywriting, and ensuring editorial quality.
- Candidates should possess skills in creative direction and visual storytelling, such as guiding designers, art direction for shoots, and maintaining a cohesive brand aesthetic.
- Candidates should possess digital and social media marketing skills, including audience engagement, performance analysis, and optimization across platforms.
- Candidates should possess leadership and team management capabilities, including mentoring creative talent and coordinating cross-functional projects.
- Candidates should possess strong communication, collaboration, and stakeholder management skills to work effectively with internal teams and external partners.
- Relevant experience in fashion, lifestyle, or consumer brands, with 7–10 years in brand, content, or creative roles, and prior responsibility for creative teams is preferred.
- A bachelor’s or master’s degree in Marketing, Communications, Design, Fashion Management, or a related field is beneficial, along with familiarity with Indian crafts and

📌 Senior Manager - Brand, Content & Creative Growth (Mumbai)
🏢 Fizzy Goblet
📍 Mumbai