Purpose of the Role

The role is responsible for driving sales of Spare Parts by increasing penetration in assigned territory. It involve ensuring the availability of genuine parts throughout designated territories and by closely working with retail network. It also involves creating awareness and educating the channel on advantages of genuine spare parts.

Job Responsibility

Sales Execution and Planning

- Drive sales strategy through innovative activities and relationship building to garner maximum market share of Tata Genuine Parts.
- Drive achievement of retail sales, institutional sales, product range and total sales targets by demand generating schemes and initiatives
- Achieve distributor targets for primary and secondary sales by driving order generation activities.
- Develop and plan appropriate stock levels with distributers and execute plans for order generations. Monitor fulfilment of orders to ensure targets are achieved. Ensure distributers have the proper funding to support sales
- Ensure the timely handling of channel partners and customer complaints including resolving payment issues, claims settlements and product availability
- Actively coordinate with channel partner and procurement, warehouse & finance team to achieve high fill rates
- Actively explore growth opportunities to increase market share and expanded the network to meet business objectives
- Develop a deep understanding of the market and competition in assigned territory and use insights on competition pricing and distribution strategies to help improve organizations own strategies and tactics
- Develop market potential matrix of Tata Genuine Parts through different methods: retailer wise, product group wise, district wise potential

Financial Management

- Coordinate and monitor the availability of finances for distributors in assigned territory
- Ensure competitive customer pricing by negotiating with channel partners to creating a win-win distribution pricing.
- Monitor over dues of dealers and distributers in assigned area and take actions when required





Relationship Management

- Deliver sales targets by working collaboratively with channel partners, participate in customer contact programs to capture voice of the customers, and providing timely solutions to the market, dealers, distributors and customers

People Management

- Maintain up to date product knowledge and actively provide training and educate to the retailers, mechanics, fleet operators and channel partners regarding product and the usage of genuine spare parts.
- Instilling the importance of resolving customer complaints received by distributors and guiding them on best practices for handling tricky situations in a timely manner. Also training them on importance of stock keeping and timely ordering of parts

Stakeholder Profiles & Nature of Interactions

Internal

Warehouse

Servicing of Orders, providing e-permits.

Central Logistics team.

Tracking shipments

Tech Cell

Technical support for NPI

ASM/CSM

Joint Audits of workshops.

External

Dealer For order planning, Payments, DPM review on regular basis

Transporter For claims and timely delivery of consignments.

Desired Candidate Profile

- Education MBA from renowned B school along with B E (Mechanical / Automobile Engg)
- Relevant Experience: 3 - 4 Years
- Experience in Business to Business Sales or Channel Sales or Auto Component Sales

Skills & Competencies

- Sales Skills
- Technical knowledge
- Analytical Skills
- Interpersonal Skill
- Negotiations skills
- Local language knowledge
- Customer Orientations

Tata Motors is an Equal Opportunity Employer, committed to a fair and transparent hiring process. All recruitment decisions are based strictly on Merit, Role alignment,



and Business requirements. It does not solicit or accept any form of payment or gratuity from candidates at any stage of the recruitment process. Any such request received should be considered fraudulent and reported immediately.

About Tata Motors:

Part of the USD 180 billion Tata group, Tata Motors Limited (BSE: 500570; NSE: TATAMOTORS), a USD 52 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D; centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2025, Tata Motors’ operations include 93 consolidated subsidiaries, two joint operations, four joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

📌 Senior Manager-Allied Sales Retail Network (South)-Spares and Non-Vehicle Business-TMCV (Bengaluru)
🏢 TataMotors
📍 Bengaluru