Job Title: Senior Executive – Public Relations

Experience: 2–4 Years

Industry: Lifestyle & Consumer Brands

Location: New Delhi

Employment Type: Full-Time

About the RoleWe are looking for a Senior Executive – Public Relations with 2–4 years of experience in PR and communications, preferably with exposure to lifestyle, consumer, fashion, beauty, retail, food & beverage, or other consumer-facing brands.

The ideal candidate should have strong media relations and communication skills, along with an understanding of corporate communications and brand reputation. Experience working with PR/communications agencies and handling corporate or consumer accounts will be preferred.

Key Responsibilities

- Manage day-to-day PR activities for lifestyle and consumer brands, ensuring strong and consistent media visibility.
- Build and maintain relationships with journalists, editors, influencers, and relevant media stakeholders across print, digital, television, and online platforms.
- Develop and execute media outreach strategies aligned with client objectives.
- Identify relevant news opportunities, trends, and conversations to generate meaningful brand visibility.
- Draft and coordinate press releases, media pitches, briefing documents, spokesperson profiles, Q&As;, and other communication materials.
- Coordinate interviews, media interactions, product reviews, features, and other editorial opportunities.
- Support the development of corporate communication narratives, thought-leadership opportunities,



and reputation-building initiatives.
- Track relevant industry, brand, competitor, and media developments and identify opportunities for proactive communication.
- Coordinate with internal teams and clients to understand brand priorities and translate them into effective PR strategies.
- Assist in planning and executing PR campaigns, product launches, events, and brand activations.
- Monitor and analyse media coverage and prepare regular reports highlighting campaign outcomes and key insights.
- Manage multiple accounts and deliverables while ensuring timely execution and high-quality output.

Required Skills & Qualifications
- 2–4 years of experience in Public Relations, Corporate Communications, or Strategic Communications.
- Prior experience working with lifestyle and consumer brands is strongly preferred.
- Exposure to corporate PR/corporate communications will be an added advantage.
- Strong relationships with relevant lifestyle, business, consumer, fashion, beauty, entertainment, and digital media.
- Excellent written and verbal communication skills with robust command of English.
- Ability to develop compelling media pitches and communication narratives.
- Strong understanding of the PR and media landscape.
- Ability to manage multiple accounts, priorities, and deadlines.
- Strong client servicing and interpersonal skills.
- Ability to work independently as well as collaboratively with creative and account teams.

📌 Senior Executive - Public Relations (New Delhi)
🏢 V360 Group
📍 New Delhi