Performance Marketing / Digital Marketing

We are looking for a performance-driven and analytically strong Digital Marketing Executive who has hands-on experience in planning, strategizing, executing, and optimizing digital marketing campaigns across multiple channels. The ideal candidate should be highly data-oriented, comfortable with marketing technology, and actively updated on the latest AI trends and tools transforming performance marketing.

This role requires someone who can independently manage campaigns end-to-end, identify business and consumer trends, derive actionable insights, and work closely with brands/stakeholders to drive measurable growth.

Key Responsibilities

Strategize, plan, execute, and optimize performance marketing campaigns across channels including:

Google Ads

Meta (Facebook & Instagram) Ads

Other digital channels/platforms as required

Handle campaign planning & execution on a daily basis and take proactive optimization decisions based on performance trends and business requirements

Manage and optimize

Conversion-driven campaigns

Video-led campaigns

Demand Generation campaigns

Google Performance Max (PMax) campaigns

Meta campaigns using ABO and CBO structures at scale

Monitor campaign performance, budgets, ROAS, CAC, CTR, CVR, and other key KPIs regularly

Analyze campaign and business data to generate actionable, data-driven insights for brands/stakeholders

Identify market, consumer, and business trends and translate them into campaign opportunities

Collaborate with internal teams, brands, and stakeholders to align media strategies with business goals

Leverage AI tools and marketing technologies to improve campaign efficiency, audience targeting, reporting, creative testing, and overall performance





Stay updated with the latest developments in:

AI-driven marketing

Digital advertising platforms

Automation tools

Attribution and analytics ecosystems

Conduct A/B testing and experimentation across creatives, audiences, bidding strategies, and funnels

Ensure accurate tracking, reporting, and campaign measurement through analytics and attribution tools

Required Skills & Qualifications

2–3 years of hands-on experience in Performance Marketing / Digital Marketing

Robust working knowledge of:

Google Ads

Facebook & Instagram Ads Manager

Google Analytics (GA4)

Google Tag Manager and related tracking tools

Experience in handling campaigns with significant spends and scaling performance campaigns efficiently

Strong analytical mindset with the ability to interpret large datasets and derive actionable insights

Understanding of attribution models, audience segmentation, and conversion funnels

Familiarity with AI tools and emerging AI applications in digital marketing

Strong problem-solving and decision-making skills

Ability to work in a fast-paced, performance-driven environment

Excellent communication and stakeholder management skills

Preferred Qualifications

Experience in D2C, e-commerce, beauty, fashion, or consumer brands

Exposure to automation tools, dashboards, or marketing tech platforms





- Basic understanding of creative strategy and performance-focused content

What We’re Looking For A self-driven marketer who combines performance thinking with strategic understanding, stays ahead of industry trends, and uses data and AI intelligently to drive business growth.

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.

📌 Senior Executive - Performance marketing (Mumbai)
🏢 Purplle.com
📍 Mumbai