Digital Marketing Generalist - Job Description

Remote Working
- 6 days - Morning Shift

Role Overview

DesignScript is hiring a Digital Marketing Generalist to manage:
- Meta Ads campaign execution
- Google Business Profile (GBP) management

The role focuses on driving restaurant and café walk-ins through performance marketing, local SEO, and automation systems.

Key Responsibilities1. Meta Ads Campaign Management
- Build and manage Meta ad campaigns
- Monitor campaign performance and ad frequency
- Refresh creatives every 21 days
- Optimize CTR and ROAS
- Manage retargeting and lookalike audience campaigns
- Conduct Meta Pixel audits
- Build custom audiences and reactivation campaigns

2. Local SEO & Google Business Profile
- Complete GBP optimization for new clients
- Upload photos, menus, categories, and descriptions
- Handle weekly GBP activities:
○ Posts

○ Review replies

○ Photo updates
- Monitor Google Search Console
- Track rankings, impressions, clicks, and keyword opportunities
- Conduct periodic GBP audits

3. Automation & Workflow Management




- Build WhatsApp automation flows using WATI

○ Lead capture

○ Reporting

○ Alerts

○ Data routing
- Maintain automated reporting systems
- Manage reactivation lists and broadcast campaigns
- Verify landing page tracking and URL parameters

4. Reporting & Performance Tracking
- Prepare monthly client performance reports
- Track:
○ Walk-ins

○ Cost per walk-in

○ GBP engagement

○ Reviews
- Document creative performance
- Escalate campaign issues immediately

Required SkillsTechnical Skills
- Meta Ads Manager
- Google Business Profile Management
- Google Search Console
- WATI / WhatsApp Automation
- Meta Pixel & Events Manager
- Microsoft Clarity
- Google Sheets
- AI tools for copy and reporting
- 1-3 years of hands-on digital marketing experience
- Experience in restaurant/F&B;/local business marketing preferred
- Robust understanding of:
○ Meta Ads

○ Local SEO

○ Workflow automation
- Able to manage multiple clie

📌 Digital Marketing Specialist (Delhi)
🏢 Sivora Consultancy
📍 Delhi