Campaign Strategy & Execution:Develop, plan, and launch performance

marketing campaigns across Google Ads and Meta Ads from the ground up. Own the

full campaign lifecycle, including goal setting, audience strategy, creative briefing,

budget allocation, and go-live management.

Campaign Scaling: Systematically identify high-performing campaigns, ad sets, and

maintaining efficiency across key metrics.

D2C Sales Campaigns: Design and manage paid campaigns with a primary

objective of driving online product sales. This includes Google Shopping, Search,

Performance Max, Meta Advantage+ Shopping, and agile catalogue campaigns

tailored for e-commerce.

Lead Generation Campaigns: Plan and execute lead generation campaigns for

service-based businesses across sectors. Manage Google Search, Meta Lead Ads,

and conversion-focused landing page funnels while maintaining target CPL

benchmarks and ensuring lead quality standards are met.

Tracking & Measurement Setup:Implement and maintain end-to-end tracking

infrastructure, including GA4, GTM, Meta Pixel,



Google Ads conversion tracking, and

server-side tagging where applicable. Conduct periodic tracking audits to ensure data

accuracy and integrity across all platforms.

Conversion Funnel Optimisation: Analyse the complete customer journey from ad

impression to final conversion. Collaborate cross-functionally with design and content

teams to identify and resolve drop-off points, improve landing page performance, and

increase overall conversion rates.

A/B Testing &Experimentation;:* Establish and maintain a structured testing

framework covering ad copy, creatives, audience segments, landing page variants,

improve campaign performance.

Performance Reporting & Analysis:Prepare comprehensive performance reports

and present data-driven insights to internal stakeholders. Monitor and communicate

key metrics, including ROAS, CAC, CPC, CPL, CTR, and LTV with clear

recommendations for optimisation.

Budget Management:O

📌 Performance Marketer (Lucknow)
🏢 Viralon Digital Services
📍 Lucknow