Marketing Automation Specialist (Velachery)

Marketing Automation Specialist (Velachery)

09 Sep
|
iSource ITES
|
Velachery

09 Sep

iSource ITES

Velachery

Job Title: Marketing Automation Specialist (HubSpot)

Experience: 6 to 10 Years

Key Responsibilities
- Manage and optimize HubSpot CRM and Marketing Hub activities
- Build lead nurturing sequences, drip campaigns, and lifecycle automation
- Configure lead routing, ownership mapping, and pipeline workflows
- Maintain CRM data hygiene, duplicate management, and user administration
- Develop dashboards and reports to track campaign performance, lead quality, conversions, and pipeline metrics
- Perform audience segmentation and personalization for targeted campaigns
- Conduct A/B testing to improve open rates, CTR, and engagement metrics
- Integrate third-party tools such as Zapier, Klenty, Unbounce, Bombora, calendars, and other marketing platforms
- Collaborate with sales,



content, design, and marketing teams for campaign alignment
- Support HubSpot CMS website updates and landing page management
- Create and maintain process documentation for CRM workflows and automation
- Analyze campaign data and provide optimization recommendations

Thanks & Regards

Titus Praveen

Executive HR

Pay: ₹50,000.00 - ₹80,000.00 per month

Advantages:
- Cell phone reimbursement
- Food provided
- Paid sick time
- Paid time off
- Provident Fund

Application Question(s):
Work Location: In person

📌 Marketing Automation Specialist (Velachery)
🏢 iSource ITES
📍 Velachery

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