Palette Hire is looking to hire for a Senior Copywriter/ Content Lead for a D2C first - Cookware brand, founded by Ex Dyson, and Rate-gain Leaders. This is a VC backed firm.

Budget - Upto 22 Lacs + ESOPs

Role details -

- Own the content strategy across social, campaigns, product launches, creators, website, email and performance creatives
- Think in campaigns and ideas, not just individual posts
- from insight and concept to execution

- Make complex science and product benefits simple, compelling and credible
- Lead creative production across shoots, creators, designers, editors and external partners
- Build creator collaborations that feel authentic to the brand
- Work closely with founders and cross-functional teams to maintain a consistent creative and brand voice
- Track what is working, learn from performance and continuously raise the creative bar

Role Requirements -

- Strong creative thinking with the ability to take an idea from concept to execution
- Excellent understanding of social-first content, campaigns and storytelling
- Comfortable working across brand and performance-led content
- Strong communication,



project management and stakeholder management skills
- High attention to detail and an instinct for what makes content genuinely good

Ideally -

- You think beyond content calendars and individual posts
- You can turn a complex product or idea into something people understand and remember
- You have strong creative taste and aren't afraid to challenge average work
- You enjoy working in fast-moving environments where you have real ownership
- You care about building brands, not just generating content
- You are curious, hands-on and constantly looking for ways to make the work better

What really makes the cut -

- You’ve worked with a D2C, consumer, FMCG or lifestyle brand.
- You’ve led photoshoots, video production or creator campaigns.
- You’ve worked on product launches or integrated campaigns.
- You understand how content connects with performance and business outcomes.
- You’ve built a brand’s content ecosystem from the ground up.

📌 Senior Copywriter (Gurugram)
🏢 Palette Hire
📍 Gurugram