About Pebble

Pebble is building the next generation of smart wearables that combine fitness, AI and everyday technology. From smart bands and smartwatches to AI-powered wearables, we’re creating products that seamlessly fit into contemporary lifestyles.

We’re looking for a marketing leader who understands how today’s brands are built, not through traditional advertising alone, but through compelling storytelling, creator ecosystems, communities, social-first content and experiences that people genuinely want to engage with.

Role Overview

We’re looking for a Senior Brand Marketing Manager to lead Pebble’s entire brand marketing function.

This role goes far beyond managing campaigns. You’ll be responsible for shaping how consumers discover, experience and connect with Pebble across every touchpoint, from product launches and social content to creator partnerships, community initiatives, PR, experiential events and digital growth.

You’ll work at the intersection of brand, culture, fitness and technology to make Pebble one of India’s most loved wearable brands.

What You’ll Own

Brand Strategy

- Define and evolve Pebble’s brand positioning, personality and storytelling.
- Build a culturally relevant, digital-first brand that resonates with Gen Z and Millennials.
- Ensure consistency across every customer touchpoint.

Modern Marketing & Growth

- Lead integrated, digital-first marketing campaigns across social, creators, PR, ecommerce and experiential channels.
- Develop launch strategies that generate conversation, not just impressions.
- Stay on top of emerging marketing trends, platforms and consumer behaviour.




- Experiment with new formats, partnerships and growth opportunities.

Social & Content

- Own Pebble’s content strategy across Instagram, YouTube, LinkedIn, X and emerging platforms.
- Drive engaging, culturally relevant content that builds affinity and community.
- Work closely with creative teams to bring campaigns and stories to life.

Creator & Community

- Build a scalable creator and influencer ecosystem.
- Develop long-term ambassador relationships instead of one-off influencer campaigns.
- Create communities around fitness, wellness and wearable technology.
- Encourage advocacy through user-generated content and community-led initiatives.

Fitness & Lifestyle Partnerships

- Build Pebble’s presence within the fitness ecosystem.
- Partner with athletes, fitness creators, coaches, gyms, running clubs and wellness communities.
- Create campaigns that position Pebble as an everyday fitness companion, not just another gadget.

PR & Brand Visibility

- Lead PR strategy, including product launches, founder profiling and thought leadership.
- Identify opportunities for Pebble to be part of relevant cultural and industry conversations.

Events & Experiences

- Plan and execute product launches, fitness activations,



community events, exhibitions and experiential campaigns.
- Create memorable offline experiences that strengthen the brand and drive online engagement.

Performance & Budget
- Own the marketing budget across brand, digital, creators and events.
- Measure campaign performance using clear KPIs and customer insights.
- Balance long-term brand building with measurable business outcomes.

Cross-functional Leadership
- Partner closely with Product, Design, Ecommerce and Sales to bring launches and campaigns to life.
- Manage agencies, creators, production partners and freelancers to deliver high-quality execution.

What We’re Looking For

- 5-8+ years of experience building modern consumer brands.
- Experience in consumer technology, wearables, fitness, sports, lifestyle or D2C brands is strongly preferred.
- Proven experience building brands through social media, creators, content and community, not just paid media.
- Strong understanding of digital marketing, influencer marketing, social platforms and consumer behaviour.
- Experience launching products and managing integrated marketing campaigns.
- Strong network within creators, media and the startup ecosystem is a plus.
- Passion for fitness, wellness and an active lifestyle, with a good understanding of today’s fitness culture.
- Experience building partnerships within the fitness, sports or wellness ecosystem is highly desirable.
- Excellent storytelling, communication and project management skills.
- Comfortable working in a fast-paced, high-growth environment.

📌 Senior Brand Manager (Noida)
🏢 Pebble
📍 Noida