1. Brand Management
- Maintain and enhance brand image across all platforms
- Ensure consistency in branding, messaging, and communication
- Monitor brand visibility and market positioning

2. Marketing Campaign Management
- Plan and execute project marketing campaigns
- Coordinate ATL, BTL, digital, and outdoor advertising activities
- Monitor campaign performance and ROI

3. Lead Generation Support
- Support sales team with quality lead generation campaigns
- Coordinate digital marketing activities for inquiry generation
- Improve conversion through targeted communication strategies

4. Digital Marketing & Online Presence
- Manage website, social media platforms, and online listings
- Increase engagement, followers, and online reach
- Monitor online reputation and customer reviews

5. Communication & Public Relations
- Prepare press releases, corporate announcements, and promotional content
- Coordinate with media agencies and PR partners
- Manage internal and external communication effectively

6. Content Development
- Develop brochures, presentations, project profiles,



and promotional materials
- Ensure all communication materials are updated and accurate
- Coordinate creative content for campaigns and branding

7. Event & Promotional Activities
- Organize project launches, exhibitions, site events, and promotional activities
- Coordinate branding during corporate and customer events
- Ensure smooth execution of marketing events

8. Vendor & Agency Coordination
- Coordinate with advertising agencies, printers, media vendors, and digital partners
- Monitor quality and timely delivery of marketing materials
- Negotiate marketing and advertising costs

9. Market Research & Competitor Analysis
- Study market trends, customer preferences, and competitor activities
- Provide strategic inputs for marketing planning
- Identify recent promotional opportunities

10. Budget Management
- Prepare and monitor marketing budgets
- Control advertising and promotional expenses
- Ens

📌 Marketing and Communications Manager (Bodakdev)
🏢 Rashmi Engicon
📍 Bodakdev