Job Summary:Filo is on a mission to redefine how students learn and is building the world’s fastest and most accessible learning platform, combining AI-powered academic support with instant access to expert tutors. We are looking for a Senior Associate - Digital Marketing to drive and scale our B2C acquisition engine.
What you'll do
- Manage and optimize performance marketing campaigns across Meta, Google, YouTube and other digital channels.
- Own campaign performance against CAC, CPA, ROAS, conversions and acquisition targets.
- Plan budgets, audiences, targeting and campaign structures to drive efficient growth.
- Analyse campaign and consumer data to identify opportunities for better performance and scale.
- Lead creative, audience and messaging testing to improve CTR, conversion and acquisition efficiency.
- Work with Content and Design teams to develop and iterate high-performing performance creatives and UGC.
- Optimise landing pages and conversion journeys in collaboration with Product and other teams.
- Track the consumer funnel from acquisition → activation → conversion and identify key drop-offs.
- Explore new digital channels, audiences and acquisition opportunities.
- Work closely with Product, Analytics, Content and Design teams to improve overall marketing performance
What we're looking for
- 3+ years of hands-on experience in Digital Marketing / Performance Marketing / User Acquisition.
- Prior experience in a B2C / consumer-facing business is significant.
- Strong hands-on experience with Meta Ads and Google Ads.
- Strong understanding of CAC, CPA, ROAS, CTR, CVR, LTV and attribution.
- Experience with campaign optimisation, audience segmentation and A/B testing.
- Strong analytical and data-driven approach.
- Ability to independently manage campaigns from planning → execution → optimisation → reporting.
- Strong understanding of digital consumer behaviour and acquisition funnels.
- Experience in EdTech, consumer internet, D2C, mobile apps or subscription businesses would be a plus.
📌 Senior Associate- Digital Marketing (Gurugram)
🏢 Filo
📍 Gurugram