09 Sep
|
SVS Hospital, Amherst Street
|
Kolkata
09 Sep
SVS Hospital, Amherst Street
Kolkata
About Us SVS Hospital (Est. 1919), Amherst Street, is one of Kolkata's most trusted healthcare institutions. We are expanding our marketing team to strengthen community outreach and grow our patient base across Kolkata.
Qualification Diploma / Bachelor's / Master's degree in Hospital Management or Marketing Management
Experience Minimum 3-5 years in a hospital or healthcare organisation _(Hospital background mandatory)_
Key Responsibilities
- Develop and execute marketing strategies to increase patient footfall across OPD, IPD, and specialty departments
- Conduct regular field visits to referring doctors, polyclinics, nursing homes, and corporate offices to build referral networks
- Promote hospital specialities, health packages, wellness programmes, and diagnostic services to target audiences
- Plan and organise Health Camps, CMEs (Continuing Medical Education events), and community outreach programmes
- Build and sustain solid relationships with referring doctors, RWAs, corporate HR departments, and community groups
- Coordinate with the digital team to support social media campaigns, WhatsApp marketing, and online brand presence
- Monitor competitor activity, market trends, and patient feedback to sharpen marketing strategy
- Ensure all branding materials — brochures, standees, digital assets — are current, accurate, and available for field use
- Submit weekly field visit reports, referral conversion data, and monthly activity summaries to management
- Represent the hospital at external events, health fairs, and community programmes with professionalism
Skills Required: Healthcare field marketing, doctor relationship management, event coordination, knowledge & support of digital marketing efforts, fluency in Bengali/Hindi/English preferred. Fluency in Word, Excel, PPTs, presentations to Senior Management, etc (preferable)
Pay: ₹15,000.00 - ₹25,000.00 per month
Experience:
- Healthcare Industry Marketing: 7 years (required)
- Hospital Marketing: 3 years (re
📌 Marketing Executive (Kolkata)
🏢 SVS Hospital, Amherst Street
📍 Kolkata