You’ll produce content that drives organic traffic, supports product monetisation, and helps prospective postgraduate students find the right course. This role suits a highly organised, detail‑focused writer who understands SEO, audience engagement and competitive positioning.

Key accountabilities include:
- Write transparent and engaging SEO-optimised articles and landing pages with compelling angles and headlines
- Prepare and create content briefs
- Conduct keyword research to produce high-quality SEO-friendly content
- Research, fact-check, proofread and edit website content for editorial quality and SEO best practices
- Highlight product features by identifying unique selling points and monetising products in content
- Upload and format content on CMS platforms, ensuring best practices are followed
- Use consumer-friendly language to enhance the audience’s understanding of products
- Stay up to date on relevant industry and SEO trends and complete competitor analyses
- Support team in driving content strategy, including measuring and offering recommendations




- Improve content for content audits
- Contribute content ideas and suggestions
- Produce content for social media platforms
- Work closely with cross-functional teams, including marketing, design and development
- Makes recommendations for process and workflow improvements
- Support PR and outreach initiatives
- Act as a spokesperson and respond to media enquiries
- Analyse and report on website performance
- Contribute to an in-house style guide
- Understand university course information, including pricing, start dates, categories, course types, study modes and other relevant data
- Write marketing copy when required

Qualifications

Education:
Bachelor's degree in communications, journalism, English literature, creative writing or a related field (or equivalent work experience)

Experience:
- 3+ years of experience in the following areas
- Pitching content ideas
- Conducting keyword research
- SEO writing and

📌 Content Writer (Gotri)
🏢 ICT Tubes Private
📍 Gotri