Content Planning and Strategy Development: Content Strategists are responsible for developing overarching content strategies that align with the organization's goals, target audience, and brand identity. This involves conducting thorough research, defining objectives, and outlining the approach for content creation and distribution.
- Audience Understanding and Persona Development: They analyze audience demographics, behaviors, and preferences to create detailed audience personas. Understanding the audience helps Content Strategists tailor content to meet their needs and interests effectively.
- Content Creation and Optimization: Content Strategists oversee the creation, curation, and optimization of various content types across multiple channels. They ensure that content is engaging, valuable, and optimized for search engines to improve visibility and reach.
- Performance Measurement and Analysis:



Content Strategists monitor and analyze key performance metrics to evaluate the effectiveness of content efforts. This includes tracking metrics such as engagement, traffic, conversions, and ROI, and using insights to refine content strategies for better results.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per year

Advantages:
- Flexible schedule
- Paid sick time

Ability to commute/relocate:
- Bhopal, Madhya Pradesh: Reliably commute or planning to relocate before starting work (preferred)

Experience:
- total work: 2 years (required)

Language:
- English (required)

Location:
- Bhopal, Madhya Pradesh (required)

Work Location: In person

📌 Content Strategist (Bhopal)
🏢 Step Up Academy
📍 Bhopal