Key Responsibilities:
SEO Strategy & Execution
- Plan and implement SEO strategies to improve website visibility and rankings
- Conduct keyword research and competitor analysis
- Create and execute monthly SEO action plans
On-Page & Technical SEO
- Optimize website content, meta tags, URLs, internal linking, and site structure
- Perform technical SEO audits (indexing, crawling, page speed, mobile friendliness)
- Coordinate with developers to resolve technical SEO issues
Off-Page SEO
- Develop ethical link-building strategies
- Manage backlinks, outreach, citations, and brand mentions
- Monitor and clean toxic backlinks
Team & Reporting
- Guide and support SEO executives and interns
- Track SEO performance and key KPIs
- Prepare weekly and monthly SEO reports
Required Skills & Qualifications
- Minimum 2+ years of hands-on SEO experience:
- Strong knowledge of Google algorithms and SEO best practices:
- Experience with tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog:
- Understanding of HTML, CSS, and WordPress:
- Excellent analytical and problem-solving skills
- Good communication and team management abilities
Preferred Skills (Good to Have)
- Experience in Local SEO and E-commerce SEO:
- Knowledge of content optimization and CRO
- Experience working in a digital marketing agency