Company Name:Digitex Technologies
Position:SEO & SMM Executive
Experience Required: 3+ Years
Location: Kolkata (Salt Lake - Sector V)

Job Summary

This role requires analytical thinking, execution excellence, and the ability to drive measurable growth in traffic, rankings, and conversions.

Key Responsibilities

SEO Responsibilities

On-Page SEO:
- Perform keyword research and competitor analysis
- Optimize meta tags, headings, URLs, internal linking, and content structure
- Improve website content for SEO and user intent
- Optimize product/category pages for eCommerce websites

Off-Page SEO:
- Build high-quality backlinks through white-hat strategies
- Manage outreach, guest posting, and citation building
- Monitor backlink profile and disavow harmful links

Technical SEO:
- Conduct technical audits and resolve issues (crawl errors, indexing, site speed, etc.)
- Optimize website architecture and schema markup
- Improve Core Web Vitals and mobile responsiveness
- Work closely with developers to implement technical improvements

eCommerce SEO:




- Optimize large product catalogs
- Improve category structure and filtering systems
- Implement structured data for products
- Increase organic conversions and revenue

In-House SEO Projects:
- Manage and grow SEO for company-owned websites
- Develop and execute long-term SEO strategies
- Track KPIs and prepare performance reports

Social Media Marketing (SMM) Responsibilities
- Plan, create, and manage social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.)
- Develop content calendars and posting strategies
- Run paid ad campaigns (Meta Ads, LinkedIn Ads, etc.)
- Monitor engagement, growth metrics, and ROI
- Coordinate with design and content teams for creatives
- Analyze campaign performance and optimize strategies

Required Skills & Qualifications
- Hands-on experience with tools like:
- Google Analytics
- Google Search Console
- SEMrush / Ahrefs
- Screaming Frog
- Understanding of HTML basics and CMS

📌 SEO & Social Media Executive (Kolkata)
🏢 Digitex Technologies
📍 Kolkata