Company Name: VARITE India Private Limited

About The Client

Client is a pioneering Software Engineering and IT consultancy company, transforming and executing at the intersection of Domain and Technology to create digital leaders for our people, clients, partners, and communities.

About The Job:

- We are looking for a Senior Adobe Journey Optimizer Engineer/Consultant to design, develop and implement personalized, real-time customer journeys and omnichannel engagement solutions using Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
- The candidate will work closely with business, marketing, customer experience, data and technology teams to translate customer engagement requirements into scalable AJO journeys, campaigns, audience segments and personalized experiences.

- AJO supports real-time and scheduled customer journeys across channels including email, SMS, push, web and in-app experiences, using events, audience qualification and contextual customer data.

Essential Job Functions:

AJO Journey Design & Development

- Design and develop complex multi-step customer journeys using Adobe Journey Optimizer.
- Configure event-triggered, audience-triggered and business-event journeys.

- Define journey entry criteria, conditions, branching logic, wait periods and actions.
- Implement real-time customer engagement and personalized communications.
- Configure scheduled campaigns and orchestrated campaigns where appropriate.

- Design journey frameworks that can be reused across multiple business scenarios.
- Perform journey testing, simulation, deployment and production monitoring.

Adobe Experience Platform
- Work extensively with Adobe Experience Platform (AEP) and its underlying data capabilities.
- Understand and work with Real-Time Customer Profile, XDM schemas, Datasets, Identity Service, Data ingestion, Audiences/segments and Events.
- Define the data requirements needed to support AJO journeys.
- Work with data engineering teams to ensure the required customer and transactional data is available in AEP.
- Troubleshoot issues related to profile data, identity resolution and audience qualification.

Audience & Segmentation
- Create and manage audience segments using AEP.
- Translate business segmentation requirements into technical audience definitions.
- Implement real-time audience qualification.
- Work with customer attributes, behavioral data, transactional data and event data.
- Ensure audience qualification and journey entry criteria are accurate and scalable.

Personalization & Decisioning
- Implement personalized content and offers based on customer profile, behavior and context.
- Configure Decisioning, eligibility rules, ranking strategies and decision policies where applicable.
- Work with business teams to define next-best-action/next-best-offer scenarios.
- Support experimentation and optimization of customer experiences.
- Adobe's current AJO capabilities include centralized decisioning, eligibility rules,



ranking and AI-driven optimization.

Integrations
- Design and implement integrations between AJO/AEP and enterprise systems using REST APIs, Adobe APIs, Custom Actions, Webhooks and event-based integrations.
- Integrate with customer data platforms, CRM systems, loyalty platforms, mobile applications, websites and enterprise data platforms.
- Experience integrating AJO with external systems and APIs is particularly important because AJO supports custom actions for triggering workflows in third-party systems.

Airline / Customer Experience Use Cases
- Experience with airline, travel, hospitality or customer loyalty use cases would be highly desirable.
- Work on use cases including flight booking confirmation, pre-flight communications, check-in reminders, flight disruption notifications, upgrade offers, ancillary sales, baggage-related communications, loyalty member engagement, abandoned booking journeys, post-flight engagement, customer reactivation, personalized offers, frequent-flyer/VIP journeys and next-best-offer recommendations.

Data & Analytics
- Understand how customer data flows from enterprise systems into AEP and ultimately into AJO.
- Work with architectures involving Airline Systems, Azure Data Platform, AEP, Customer Profile/Audiences, AJO and Email/SMS/Push/Web/App.
- Work with data architects and data engineering teams.

Qualifications: Mandatory Technical Skills

- Adobe Journey Optimizer (AJO)
- Adobe Experience Platform (AEP)
- Real-Time Customer Profile
- XDM / Experience Data Model
- AEP Audiences / Segmentation
- Journey Designer
- Events and event schemas
- Journey conditions and expressions
- Personalization
- Email/SMS/Push/In-app channels
- REST APIs
- JSON
- SQL
- Data integration concepts

Strongly Preferred Skills
- Adobe Experience Cloud ecosystem
- Adobe Real-Time CDP
- Adobe Analytics
- Adobe Target
- Adobe Experience Manager
- Adobe Campaign
- Adobe Customer Journey Analytics
- Identity Service
- Consent and privacy management
- Decisioning / Offer Management
- API integration
- Cloud data platforms

Data & Analytics Skills
- Azure Data Factory
- ADLS
- Databricks
- Synapse
- Snowflake
- APIs
- Kafka/Event Hubs
- Understanding of customer data flows and data integration concepts.

Data Governance & Security Skills
- Understanding of customer data governance and privacy requirements.
- Knowledge of consent and communication preferences.
- Understanding of PII and sensitive customer information.
- Knowledge of access controls and data policies.
- Understanding of business and regulatory requirements.




- Knowledge of data lineage and auditability.
- Understanding of AJO capabilities covering privacy, consent, data governance, access control and data management.

DevOps & Production Management Skills
- Development, testing and production deployment processes.
- Experience with multiple AEP/AJO environments/sandboxes.
- CI/CD and deployment automation where applicable.
- Version control and documentation.
- Journey execution monitoring and production troubleshooting.
- Operational support procedures and SLAs.

Business & Consulting Skills
- Ability to work directly with business stakeholders to understand customer journey requirements.
- Ability to convert business requirements into technical AJO solutions.
- Ability to facilitate workshops with Marketing, Customer Experience, Loyalty, Digital and IT teams.
- Ability to create solution designs and technical documentation.
- Ability to provide estimates and technical feasibility assessments.
- Ability to mentor junior AJO developers.
- Ability to participate in architecture and design reviews.

Qualifications
- Bachelor's degree in Computer Science, Engineering, Information Systems or related discipline.
- 6–10+ years of experience in digital/customer experience technology.
- 3+ years of hands-on AJO/AEP experience preferred.
- Solid experience implementing enterprise customer engagement solutions.
- Excellent communication and stakeholder-management skills.
- Adobe certifications are an advantage.

How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visit Jobs In India – VARITE.

Unlock Rewards: Refer Candidates and Earn.

If you're not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you'll receive a one-time referral bonus based on the following scale if the referred candidate completes a three-month assignment with VARITE.

Experience Level Bonus Referral: 0-2 years INR 5,000 2-6 years INR 7,500 6+ years INR 10,000

About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.

Equal Opportunity Employer:

VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.

📌 Senior Adobe Journey Optimizer Engineer/Consultant (India)
🏢 VARITE
📍 India