To achieve assigned sales targets by visiting retailers and distributors, generating orders, expanding market coverage, ensuring product availability and visibility, and maintaining strong relationships with customers.

Key Responsibilities

- Visit assigned retail outlets, supermarkets, wholesalers, and distributors as per daily beat plan.
- Generate orders and achieve daily, weekly, and monthly sales targets.
- Develop new retailers and expand the company's distribution network.
- Maintain strong relationships with retailers, distributors, and other trade partners.
- Ensure availability of all key SKUs at retail outlets.
- Improve product visibility, shelf placement, merchandising, and POSM execution.
- Explain products, schemes, offers, and promotions to retailers.
- Monitor competitor pricing, products, schemes, and market activities.
- Follow up on pending orders, deliveries, payments, and outstanding collections.
- Ensure proper stock rotation and minimize expiry/damage/returns.
- Coordinate with distributors and delivery teams for timely order fulfilment.
- Maintain accurate daily sales and market-visit reports through mobile app/WhatsApp/company system.
- Provide regular feedback regarding market demand, competitor activity, customer issues, and current business opportunities.
- Achieve outlet coverage, productive calls, distribution,



and sales-volume targets.

Candidate Requirements
- Education: 12th Pass / Graduate preferred.
- Experience: 1–3 years of FMCG, field sales, distributor sales, or general-trade experience preferred.
- Good communication and negotiation skills.
- Strong selling and convincing ability.
- Good knowledge of the local retail/FMCG market.
- Target-oriented and self-motivated.
- Basic smartphone/mobile-app and reporting skills.
- Two-wheeler and valid driving licence preferred/required depending on territory.

Key Performance Indicators (KPIs)
- Monthly sales target achievement.
- Daily productive outlet calls.
- New retailer additions.
- Retail outlet coverage.
- SKU distribution and product availability.
- Distributor/secondary sales growth.
- Collection efficiency.
- Product visibility and merchandising.
- Beat-plan adherence.
- Daily reporting compliance.

Working Conditions
- Field-based role with extensive local market travel.
- Regular visits to retail outlets and distributors.
- 6 working days per week, as per company policy.
- Salary + incentives/TA as per company structure.
- Performance-based incentives may be linked to sales and distribution targets.

Pay: ₹15,000.00 - ₹20,000.00 per month Work Location: On the road

📌 Salesman - fmcg (Surat)
🏢 Meraki
📍 Surat