Description: A Salesforce (SF) Marketing Cloud Developer is a specialized role focused on building, customizing, and optimizing marketing automation solutions using Salesforce Marketing Cloud (SFMC).
What the Role Is About The role sits at the intersection of marketing, data, and engineering, enabling personalized, data-driven customer journeys across email, SMS, push, and other digital channels.
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Key Responsibilities
- Design and develop automated customer journeys using Journey Builder
- Build and customize email templates, landing pages, and forms
(AMPScript, HTML, CSS, SSJS)
- Develop personalization logic using AMPScript and Energetic Content
- Integrate SFMC with other systems (CRM, data lakes, CDPs, APIs)
- Manage data models using Contacts Builder & Data Extensions
- Create and optimize SQL queries for segmentation and targeting
- Implement Triggered Sends and transactional messaging
- Support testing, deployment, and troubleshooting of campaigns
- Ensure data privacy, consent, and compliance (GDPR, CAN-SPAM, etc.)
- Collaborate with marketers, CRM teams, and Salesforce developers
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Core Technical Skills
Salesforce Marketing Cloud
- Email Studio, Journey Builder, Automation Studio
- Contact Builder & Data Designer
- Mobile Studio (SMS / Push)
- Interaction Studio / Personalization (if applicable)
- # Salesforce Development: Apex, Visualforce, Lightning Web Components (LWC), Aura Components.
- # Query Languages: SOQL (Salesforce Object Query Language),
SOSL (Salesforce Object Search Language).
- # Web Technologies: JavaScript, HTML, CSS for front-end development.
- # Declarative Development: Proficiency in Salesforce Flow, Process Builder, Validation Rules, and Security Model.
- # Version Control: Experience with Git and repository management.
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Programming & Scripting
- AMPScript (must-have)
- SQL (advanced)
- Server-Side JavaScript (SSJS)
- HTML / CSS (Email best practices)
Integration & Data
- REST & SOAP APIs
- Salesforce CRM integration
- ETL concepts and data pipelines
- SFTP & file-based automations
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Nice-to-Have / Advanced Skills
- Salesforce CDP / Data Cloud
- Interaction Studio / Einstein features
- CI/CD for SFMC
- Git-based version control
- Marketing analytics & performance optimization
ECMS REQ ID
547369
Project Location 1
Pan India
Project Location 2
(No Value)
Project Location 3
(No Value)
Project Location 4
(No Value)
Delivery SPOC
Nishant
Relevant Experience
5+ Yrs
Mandatory skills
Sales Force – Marketing Cloud, Data cloud and Integration (telco)
Desired skills
Sales Force – Marketing Cloud, Data cloud and Integration (telco)
Domain (Industry)
Telcom
BGC (Before onboarding / After onboarding)
PreOB
Total Experience (Ex. 5-7 Years)
7+ Yrs
BGC Details
Standard Infosys Checklist
BGC Vendor
Any NASSCOM Vendor
Mode of Interview
Face to Face
WFO / WFH / Hybrid
Hybrid
Please enter shift timings
9-6 PM
Shift Timings
General
📌 salesforce developer,cloud (India)
🏢 Clifyx
📍 India