About the Role

Varun Traders is looking for an experienced and result-oriented Sales Manager – Dental Equipment & Solutions to lead business development and sales across dental clinics, dental laboratories, hospitals and other relevant customers.

The candidate will be responsible for direct customer engagement, territory development, product pitching, equipment demonstrations, negotiation and sales closure across a wide portfolio of dental products, equipment and machines, including products from reputed MNC brands.

This is a hands-on field sales leadership role. The ideal candidate should be equally comfortable meeting a dentist or clinic owner personally, demonstrating a high-value dental machine, negotiating a commercial deal and developing long-term customer relationships.

Key Responsibilities

Sales & Business Development

- Own and drive sales targets and revenue growth for assigned territories.
- Develop new business opportunities across dental clinics, dental laboratories, hospitals, institutions and other relevant customers.
- Personally meet dentists, clinic owners, lab owners and key decision-makers.
- Build and maintain a strong network of dental professionals and institutional customers.
- Identify new markets, territories and opportunities for business expansion.
- Develop and execute a structured sales pipeline and territory plan.

Product Sales & Demonstration

- Sell a comprehensive portfolio of dental products, consumables, equipment and machines.
- Lead presentations and demonstrations of dental equipment and machines.
- Effectively explain product features, technical specifications, applications, benefits and ROI/value proposition to customers.
- Handle sales of high-value equipment, including products manufactured by MNC and reputed international brands.
- Understand customer requirements and recommend appropriate product/equipment solutions.

Negotiation & Closing

- Prepare and present commercial proposals and quotations.
- Lead commercial negotiations with customers and decision-makers.
- Convert enquiries and opportunities into confirmed orders.




- Drive the complete sales cycle from lead generation → customer meeting → product presentation → demonstration → quotation → negotiation → closure.
- Ensure timely follow-up and achievement of monthly, quarterly and annual targets.

Customer & Account Management

- Build strong long-term relationships with dentists, clinic owners and laboratory owners.
- Manage important/key accounts and identify opportunities for repeat business and cross-selling.
- Coordinate with internal teams for order processing, delivery, installation, demonstrations and after-sales support.
- Ensure a high level of customer satisfaction and relationship management.

Team & Sales Management

- Guide and mentor junior sales team members, where applicable.
- Set priorities and monitor sales activities, leads, customer visits and conversions.
- Review sales pipeline and provide regular MIS and management reports.
- Support recruitment, training and development of the sales team as the business expands.

Market Development & Exhibitions

- Represent Varun Traders at dental exhibitions, conferences, trade shows and industry events.
- Build relationships with manufacturers, distributors and industry partners.
- Monitor competitor activities, market trends, pricing and new dental technologies.
- Explore opportunities for introducing new products and equipment into the market.

Candidate Profile The ideal candidate should be:

- Confident, mature, highly presentable and professional
- Solid in B2B field sales and business development
- Excellent at face-to-face communication with senior decision-makers
- Comfortable directly approaching and engaging with dentists and clinic/lab owners
- Strong in consultative selling,



product presentation and negotiation
- Commercially sharp with strong closing ability
- Target-oriented and accountable for business results
- Proactive in developing new territories and customers
- Comfortable explaining and demonstrating technical products/equipment
- Flexible and willing to undertake extensive travel across cities and states
- Comfortable representing the company at exhibitions and industry events

Preferred Experience Strong preference will be given to candidates with experience in:

- Dental products / dental equipment / dental machines
- Medical equipment / medical devices
- Healthcare equipment sales
- B2B technical product sales
- Capital equipment sales
- Pharmaceutical / healthcare sales with strong doctor engagement
- Distributor/dealer sales management

Experience with MNC dental equipment brands or established international dental equipment manufacturers will be a significant advantage.

Key Skills

Essential:

- Sales & Business Development
- B2B Field Sales
- Territory Management
- Key Account Management
- Product Demonstration
- Negotiation & Closing
- Customer Relationship Management
- Sales Pipeline Management
- Team Leadership
- Excellent communication and presentation skills

Added Advantage:

- Existing network among dentists, dental clinics and dental laboratories
- Knowledge of dental equipment and machines
- Experience handling high-value capital equipment
- Experience with MNC brands
- Experience in dental exhibitions and trade shows
- Willingness to travel extensively

Success in This Role The successful candidate will be expected to build the market, generate new customers, grow existing accounts and consistently deliver sales targets, while establishing Varun Traders as a trusted supplier of dental products, equipment and technology solutions. This is an ideal opportunity for an experienced sales professional who wants to take ownership of a growing dental equipment business and build a strong market presence.

Pay: ₹25,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Sales Representative (Ahmedabad)
🏢 Varun traders
📍 Ahmedabad