This role is responsible for driving growth in Primary and Secondary sales in General Trade Channel in the assigned territory and requires a positive approach in managing and implementing sales strategies, market executions and achieving sales targets.

Responsibilities

- Responsible to drive Primary Sales in RDS and Secondary Sales in Markets assigned.

- Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc.

- Responsible for ensuring adequate stock levels at RDS point as per Company guidelines.

- Identify and expand distribution in the assigned territory.

- Execute the distribution of Zydus Wellness products supported by a team of RDS , DSR who cater to the customers in these markets.

- Meet and build strong connect with outlets on regular basis for sales of Zydus products.

- Conceptualize and execute Company Programs for sustained business growth in the assigned territory.

- 1. Process: Coordinate with RDS & Branch team for commercials such as Collections, Claims etc.

- Appraise the organisation on regular intervals about the Competitor activities such as New Products / Packs, Schemes etc.

- Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuous basis.

- Identify,



Motivate and Develop, RDS, DSR and create a high performing team.

- Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new outlets.

- Market Penetration and Expansion: Expanding the company’s presence in the market by targeting new geographic areas, market segments, or product lines.

- Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and benefits, and effectively distribute them to meet the specific needs of the market.

- Training & Support: Provide training and support to DSR and RDS on product features, advantages, company programs, ways of working to improve productivity and earnings.

Requirements

- Graduate / MBA Preferred

- Minimum 2 to 3 years of experience in handling General Trade sales preferably in a FMCG with good knowledge of Sales Force Automation.

- Good Knowledge and understanding of General Trade Sales

- Sound Knowledge of Sales Fundamentals

- Having hands on experience in Sales Force Automation (SFA)

- RDS Management including ROI

- Result Oriented

- Analytical Ability

- Takes Initiative

- Negotiation & Problem Solving

- Good written & oral communication

📌 Sales Officer_GT_Salem (Salem)
🏢 Zydus Wellness
📍 Salem