Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, up-to-date trade, mom and pop retailers, grocery and non traditional channels or point of sale and vendor management
Title: Executive Channel
Function: Commercial
Work Location: Kolhapur
Job Responsibilities:
Channel Programs
1. Execution of unit specific initiatives in E&D;, Grocery, and Convenience channel as per plan shared
2. Ensure outlet activation execution as per RED standards
3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.
4. Planning of standard approved activation elements & other marketing collaterals
5. Execution and portfolio management as per the plan shared
Across depots & distributors
1. Execution of local initiatives
2. Tracking of systems and evaluation process
3. Local Initiatives to scale up the national/regional program
Analysis and Reporting
1.
Activation as per RED / DEEP RED to do list.
2. Identify gaps & growth opportunities in various channels as per PITA model
3. Tracking of competition activities
4. Ensure activation in market through analysis RSA data
Supervises: None
Direct Reports: None
Geographical Scope: Kolhapur
Reports To: Area Channel Manager/Channel Manager
Key Customers:
Internal Customers: Sales Team at the Unit, Finance, RTM