Job Summary

We are looking for an experienced and result-oriented Regional Sales Manager to drive sales and business development for our automotive spare parts and components across the assigned region.

The candidate will be responsible for field sales, regular customer visits, new customer acquisition, existing customer management, sales target achievement and market development. The role requires extensive travel within the assigned territory to meet automotive customers, dealers, distributors, workshops, fleet operators, OEMs/Tier-1 customers and other relevant stakeholders.

Role & responsibilities

- Develop and execute sales strategies for the assigned region to achieve monthly, quarterly and annual sales targets.
- Conduct regular field visits to customers, dealers, distributors and automotive businesses.
- Identify and develop new customers and business opportunities in the assigned territory.
- Build and maintain strong relationships with existing and potential customers.
- Understand customer requirements and recommend suitable automotive spare parts/products.
- Generate leads through market visits, customer references, networking and competitor analysis.
- Prepare and submit quotations, negotiate commercial terms and follow up until order closure.
- Manage the complete sales cycle from lead generation customer meeting quotation negotiation order delivery payment follow-up.




- Develop current markets and expand the company's customer base within the region.
- Coordinate with internal teams such as Production, Quality, Dispatch, Purchase and Finance to ensure smooth customer service.
- Handle customer complaints and coordinate with the concerned departments for timely resolution.
- Monitor competitor products, pricing, market activities and customer requirements.
- Track market trends and identify opportunities for new products and applications.
- Maintain an updated sales pipeline and provide regular sales forecasts and MIS reports.
- Ensure timely collection/payment follow-up from customers as required.
- Conduct product presentations and explain product features, applications and benefits to customers.
- Support product trials, samples and customer approvals where applicable.
- Participate in exhibitions, trade shows, dealer meets and industry events.
- Maintain regular customer visit reports and update CRM/sales records.
- Travel extensively across the assigned region as required.

Preferred candidate profile

- Automotive spare parts manufacturers
- Auto component manufacturers
- Automotive aftermarket companies
- Auto electrical / mechanical component companies
- Automotive OEM/Tier-1/Tier-2 suppliers
- Automotive distributors/dealers

Experience: 510 years in B2B automotive sales / field sales / auto component sales / aftermarket sales.

📌 Sales Manager (Chennai)
🏢 AP Management Consultants
📍 Chennai