ABOUT US

Kalawati Steels is a 35-year-old steel and building-materials business in Varanasi holding major TMT distributorships, now opening a flagship one-stop store at Bachhaon - eight product categories under one roof, positioned as a steel mall rather than a normal sariya shop, with a full public launch behind it.

ABOUT THE ROLE

You own the sales number for this store and every customer relationship inside it.

This is a product-knowledge role first. Our customers are builders, contractors, fabricators and dealers who know steel better than most salespeople do. They will judge us inside the first two minutes of conversation, and a generic sales background will not survive that.

We are hiring only from the steel and building-materials industry. Applications from other industries will not be considered, however solid the sales record. Please do not apply if your experience is in insurance, telecom, FMCG, banking, real estate or general retail.

WHAT YOU WILL DO

Own the number

- Carry and deliver the monthly sales target for the store across all categories - TMT, structural steel, pipes, roofing sheets, cement, hardware, chemicals and allied materials.
- Break the target down category-wise and person-wise, and review it daily, not monthly.
- Protect margin. Sell on value and service, not by discounting your way to volume.

Customers and clients
- Handle walk-in customers, builders, contractors, architects, fabricators and dealers end to end: enquiry, consultation, quotation, negotiation, order, delivery and payment.
- Give real product-level consultation - brands, grades, sizes, applications, substitutions and honest price-value trade-offs.
- Personally own the top accounts and the large project enquiries.




- Follow up outstanding payments with your own customers. A sale is not complete until it is collected.

Build the market
- Develop the contractor, fabricator and dealer network in and around Varanasi.
- Open project and institutional business - builders, infrastructure contractors, industrial clients.
- Plan and run local sales activity around the store launch and through the season.

Run the team
- Build, train and lead the counter and sales team - daily targets, daily review, product training.
- Set the standard for how a customer is spoken to in our store.

Systems and reporting
- Run the sales side of our ERP - quotations, orders, customer master, outstanding tracking and daily sales MIS. You should be the person who makes the system work, not the one who avoids it.
- Track competitor pricing and market movement and report it to management with numbers.

PREFERRED CANDIDATE PROFILE
- 5 to 12 years in steel, TMT, structural steel, cement or building-material sales. Non-negotiable.
- Deep, real product knowledge across TMT brands, structural sections, cement, roofing sheets and allied hardware.
- Proven record handling builders, contractors, fabricators and project clients directly.
- Team-handling experience. You will be running the counter team from day one.
- Strong on software - ERP or CRM, Excel, quotations, MIS.
- Fluent Hindi and working English.
- Based in Varanasi and committed to building a long-term career here.

WHAT WE OFFER
- Rs 20,000 to Rs 30,000 per month. Higher will be considered for an exceptional candidate with the product depth and network this role needs.
- Full ownership of the sales function for a flagship store.
- Direct working relationship with the management, no layers.
- Growth into multi-store sales leadership as the chain expands.

📌 Sales Head - Steel & Building Material Store (Chunar)
🏢 kartik steels
📍 Chunar