Prakruti Plus is a Social Business Model in the Catalyst Management Services platform, built to make climate-smart solutions commercially available to small producers and low-income households. It brings proven technologies — cold chain, clean cooking, solar and allied products to the last mile through a network of community entrepreneurs and collective enterprises.

Prakruti

Plus therefore combines product supply, financing linkage and after-sales support resulting in improved livelihoods and healthy days.

Purpose of the role

Drive primary and secondary sales of Prakruti Plus climate solutions through the community organisations, FPCs, cooperatives or SHG federations.

The role owns revenue conversion at the last mile: turning demand generated on the platform into paid orders, realised collections and repeat purchase.

Scope of work

- Sales delivery

- Own the sales funnel end to end ; lead generation, demonstration, quotation, negotiation, order closure, delivery coordination , collection, after sales service and insight generation on additional products required by the community.
- Convert institutional and aggregated demand into confirmed orders.
- Maintain a live, stage-wise pipeline

2. Channel and franchisee activation
- Recruit, onboard and activate community entrepreneurs and channel partners; support them until they reach independent selling capability.
- Ensure community organisation unit economics are explained and understood — commission structures, margins and payment terms
- Run periodic channel reviews covering stock position, ageing, dormant agents and dropout reasons.

3. Customer and market intelligence
- Capture competitor pricing, product gaps, objections and rejection reasons and feed these back to the business and to innovator partners.




- Validate whether stated customer willingness to pay converts into actual payment, segment by segment.

4. Financing linkage
- Work with the inclusive finance and cooperative arms of the platform to structure affordable payment options where product cost exceeds customer liquidity.
- Coordinate with financing partners on documentation and disbursement.

5. Data discipline
- Record every lead, visit, quotation and closure in the platform data system within the agreed cycle.

Deliverables

- Monthly sales and collection report against plan, by product and by channel.
- Active pipeline dashboard, refreshed weekly.
- Quarterly territory plan: target segments, named accounts, channel additions, expected conversion.
- Post-sale service and satisfaction feedback for a sample of customers each quarter.
- Quarterly market intelligence note covering pricing, competition, product performance and adoption barriers. Community feedback on other products required.

Performance indicators

- Order value and volume closed
- Number of active, transacting channel partners
- Conversion rate from qualified lead to closed sale
- Repeat purchase rate and referral-led sales
- Data completeness and timeliness
- Customer complaint resolution turnaround

Person specification

Essential

- Three to six years in field sales, preferably rural or semi-urban distribution — agri-inputs, appliances, solar, dairy equipment, FMCG or micro-finance and with community organisations, FPCs, cooperatives or SHG federations.
- Demonstrated record of closing sales and recovering payments
- Comfort with commercial arithmetic: margins, landed cost, EMI, customer break-even.
- Kannada and English; Tamil or Telugu an advantage depending on territory.
- Willingness to travel 15–20 days a month.
- Familiarity with CRM or mobile data capture tools.
- Exposure to credit-linked or subsidy-linked product sales.

📌 Sales Executive - Bangalore (Bengaluru)
🏢 Catalyst Management Services
📍 Bengaluru