About CraftifAI

CraftifAI is building the AI infrastructure layer for the physical world. Through its agentic platform, CraftifAI Orbit, the company enables companies to automate software development for physical AI and embedded systems across Edge AI, IoT, Robotics, AI Cameras, Drones, Automotive ADAS, and Industrial Automation.

We work closely with technology companies, OEMs, hardware platforms, semiconductor companies, and engineering teams to help them build and deploy intelligent physical products.

About the Role

We are looking for a high-energy Sales Development Representative (SDR) who will be responsible for building CraftifAI's top-of-the-funnel sales pipeline across India, the US, and Europe.

Your primary job is simple: Find the right companies → identify the right people → reach out → create interest → handle initial objections → book qualified meetings and demos.

This is a highly execution-oriented role. We are looking for someone who is comfortable picking up the phone, sending thoughtful outreach, experimenting with messaging, following up relentlessly, and turning cold prospects into conversations.

Experience: 1-2 Years

What You Will Do

1. Build the Top of the Funnel

- Identify and research Ideal Customer Profiles (ICPs) across embedded systems, Industrial IoT, AI Cameras, Robotics, Drones, Automotive / ADAS, semiconductor and hardware companies, OEMs, and system integrators.
- Build targeted lists of companies and relevant contacts.
- Identify decision-makers, engineering leaders, architects, CTOs, product leaders, and other relevant stakeholders.
- Research accounts before outreach to understand their products, technology stack, and potential problems.

2. Outbound Prospecting

- Execute high-volume, high-quality outbound campaigns through cold calling, email, LinkedIn, X, and other relevant channels.
- Develop personalized outreach based on the prospect, company, product, and potential use case.
- Follow up consistently across multiple touchpoints.
- Experiment with messaging, personas, industries, and channels to improve response rates.
- Maintain accurate prospect and activity information in the CRM.

3. Book Qualified Meetings & Demos

- Engage prospects in initial conversations and understand whether there is a relevant problem or opportunity.
- Generate interest in CraftifAI's platform and capabilities.
- Qualify prospects based on company, role, use case, technical requirements, and potential opportunity.
- Book qualified discovery calls,



product demos, and meetings for the sales / technical team.
- Ensure meetings handed over to the team have sufficient context to make the conversation productive.
- Primary outcome: creating qualified sales opportunities and getting the right people into meetings - not owning the full sales cycle or closing the deal.

4. Technical Understanding & Objection Handling

- Develop a working understanding of embedded software, Edge AI, IoT, firmware development, AI/ML, hardware platforms, SDKs, and developer workflows.
- Understand CraftifAI Orbit well enough to communicate its value to technical and business audiences.
- Handle common initial objections and keep conversations moving.
- Know when to answer an objection yourself and when to bring in a technical or sales expert.
- Continuously learn from customer conversations and improve your pitch. You don't need to be an engineer.
- You do need to be technically curious and capable of having an intelligent first-level conversation with engineers and technology leaders.

5. Global Customer Outreach

- Communicate professionally with customers and prospects across India, the United States, and Europe.
- Be flexible to work with India, US/PST, and European time zones depending on the prospect and campaign.
- Maintain excellent spoken and written English. Additional fluency in relevant Indian or European languages is a plus.

6. LinkedIn, X & Digital Presence

- Research prospects through LinkedIn and X.
- Engage with relevant people and conversations.
- Build relationships before and after outreach.
- Use social platforms to identify opportunities and initiate conversations.
- Help increase CraftifAI's visibility within the developer, embedded, AI, IoT, and deep-tech ecosystem.
- A strong professional presence on LinkedIn / X is a plus.

7. Events, Conferences & Booths

- Represent CraftifAI at industry conferences, developer events, trade shows, hackathons, seminars, and customer / ecosystem events.
- Work at CraftifAI booths and engage visitors and developers.
- Understand visitor requirements and capture and qualify leads.




- Initiate conversations with potential customers and partners.
- Follow up with event leads and convert them into meetings.
- You should be comfortable walking up to strangers, starting conversations, explaining what we do, and creating interest.

Key Metrics of Success

This role is not primarily measured on revenue closed. Your core KPIs are top-of-funnel generation and qualified meetings.

Primary KPIs

- Qualified meetings / demos booked
- New qualified prospects added to the funnel
- Outbound activity and consistency
- Qualified opportunities generated Secondary KPIs
- Positive response / engagement rates
- Connect-to-meeting conversion
- Email response rates
- Call-to-meeting conversion
- Quality of meetings generated
- Follow-up discipline
- Event leads converted into meetings

North Star: Consistently increase the number and quality of qualified prospects entering CraftifAI's sales pipeline and meetings booked with the right ICPs.

Who We're Looking For

- 0-2 years of experience in SDR, B2B sales, inside sales, business development, or a similar role.
- Highly energetic, proactive, and comfortable with outbound sales.
- Confident communicating with people across India, the US, and Europe.
- Technically curious and able to quickly understand technical products.
- Able to learn enough about embedded, Edge AI, IoT, and developer technologies to communicate intelligently with prospects.
- Able to identify and research the right ICPs rather than simply generating random leads.
- Comfortable representing the company at conferences, booths, hackathons, and industry events.
- Willing to work flexible hours when required for US/PST and European prospects.

Valuable to Have

- Experience selling B2B technology or SaaS products.
- Exposure to embedded systems, IoT, AI/ML, electronics, semiconductors, robotics, or developer tools.
- Existing presence or network on LinkedIn or X.
- Experience participating in technology events, hackathons, or developer communities.

What You'll Get to Do at CraftifAI

This isn't a traditional call-center SDR role. You will be selling a deep-tech product to engineers, architects,

technology leaders, OEMs, and product companies, while learning how modern physical AI products are built.

You'll work closely with sales, system architects, product, developer community, and leadership to understand customer problems and turn outbound conversations into real opportunities.

📌 Sales Development Representative (1-2 Years Exp.) (Bengaluru)
🏢 CraftifAI
📍 Bengaluru