A telecaller in the machine selling industry (e.g., industrial equipment, manufacturing machines, construction tools, etc.) plays a mix of sales, customer support, and lead-generation roles. Here’s a clear breakdown of their roles and responsibilities: ? Core Roles 1. Lead Generation &

- Prospecting • Identify potential customers such as factories, workshops, contractors, or distributors • Make outbound calls to generate interest in machines • Maintain a database of prospects and update regularly ? Sales Responsibilities 2.

Product

Promotion • Explain machine features, specifications, and benefits in simple terms • Highlight value propositions like durability, efficiency, ROI, and after-sales service • Customize pitch based on industry 3.

Handling

Inbound &

- Outbound Calls • Answer customer inquiries about machines, pricing, and availability • Follow up on leads from Indiamart Leads &
- Enquiries, marketing campaigns or website inquiries • Cold calling to introduce products to new clients 4. Lead Qualification • Understand customer requirements (budget, usage, capacity needs) • Filter responsible buyers from general inquiries • Pass qualified leads to field sales executives or managers ? Customer Relationship Management 5. Follow-ups &
- Conversion Support • Regularly follow up with interested clients • Share quotations, brochures,



and technical details • Coordinate with the sales team to close deals 6.

Customer

Support • Address basic concerns or queries about machines • Escalate technical issues to engineers or technical teams • Ensure customer satisfaction before and after purchase ? Coordination &

- Documentation 7. CRM &
- Reporting • Update CRM systems with call details, customer feedback, and sales progress • Track daily call metrics (calls made, leads generated, conversions) • Prepare reports for management 8. Coordination with Internal Teams • Work with: o Sales team (for closing deals) o Technical team (for demos/specifications) o Logistics team (for delivery updates) ? Market Intelligence 9. Competitor &
- Market Feedback • Gather information about competitor machines and pricing • Provide customer feedback to improve products or sales strategy ? Key Skills Required • Strong communication & persuasion skills • Basic technical understanding of machines • Patience and listening ability • Sales and negotiation mindset • Familiarity with CRM tools and MS Excel ? Example Daily Tasks • Making 50 -60 calls per day • Following up with previous leads • Explaining machine demos over phone/video • Sending quotations via email/WhatsApp • Updating CRM after each interaction

📌 Sales Coordinator (Chennai)
🏢 Creative Packaging Systems
📍 Chennai