Role Overview The Brand Manager will support the development and execution of brand strategies to drive growth, market share, and brand equity. This role requires a blend of creativity, analytical thinking, and execution excellence to build a premium, high-impact brand.

Key Responsibilities

1. Brand Strategy & Execution

- Assist in developing and executing brand strategies aligned with company vision
- Ensure consistent brand positioning across all channels
- Support product launches, campaigns, and new initiatives

2. Marketing Campaigns

- Plan and execute ATL, BTL, and digital marketing campaigns
- Coordinate with agencies (creative, media, PR) for campaign execution
- Monitor campaign performance and optimize based on insights

3. Market Research & Insights

- Conduct consumer, competitor, and category analysis
- Track market trends and identify growth opportunities
- Translate insights into actionable brand strategies

4. Product & Packaging Development

- Work closely with product and design teams on packaging and innovation
- Ensure premium look & feel aligned with brand positioning
- Assist in pricing and positioning decisions

5. Digital & Influencer Marketing

- Manage social media strategy and content planning
- Collaborate with influencers and creators
- Track engagement, reach, and conversion metrics

6. Sales & Distribution Support

- Work with sales team to ensure brand visibility at retail outlets




- Plan in-store promotions and activations
- Monitor competitor activity in the market

7. Budget & Performance Tracking

- Assist in managing brand budgets and ROI
- Track KPIs such as sales growth, market share, and brand awareness

Key RequirementsEducation

- MBA in Marketing / Branding / Business (preferred)
- Bachelor’s degree in Marketing, Business, or related field

Experience

- 1–4 years in brand management, FMCG, beverages, or consumer products
- Experience in premium/luxury brands is a strong plus

Skills

- Strong understanding of branding and consumer psychology
- Analytical mindset with data interpretation skills
- Excellent communication and presentation abilities
- Creativity with attention to detail
- Ability to manage multiple projects under deadlines

Key Traits (What We’re Looking For)

- Ownership mindset
- Taste for premium aesthetics and design
- Hustler attitude (important for early-stage brands)
- Strong execution + problem-solving ability

KPIs / Success Metrics

- Brand awareness growth
- Campaign ROI
- Product launch success
- Market share increase
- Retail visibility and execution quality

Job Types: Full time, Permanent, Fresher Pay: ₹600,000.00 - ₹1,500,000.00 per year

Benefits

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Life insurance

Work Location: In person

📌 Sales And Brand Manager (Varanasi)
🏢 Ciya Technologies
📍 Varanasi