IDENA is an innovative French company with more than 30 years of experience in dairy animal nutrition. As a pioneer in phytogenic feed additives, we develop solutions that improve feed efficiency, enhance animal performance, and reduce environmental impact.
POSITION SUMMARY
- Develop sales of IDENA’s ruminants’ products throughout India, in accordance with the sales strategy defined by Sales Direction in France
- Promote IDENA's solutions to feed manufacturers and medium- and large-sized dairy farms, as well as consultants, nutritionists and KOL
- Implement the action plans proposed by the Sales Department
- Support technically the Indian Exclusive Distributor as well its sub-distributors and partners
MAIN RESPONSIBILITIES 1. Sales development
- Develop and implement the sales strategy in the territory
- Prospect for and identify potential customers, first and foremost feed millers, but also medium and large size dairy farms
- Prioritize the production regions with the greatest potential
- Work closely with the Indian Exclusive Distributor, as well as IDENA’s Sales Direction in France
- Attend trade shows, conferences, and professional events on request of the Indian Exclusive Distributor and IDENA’s Sales Direction in France
- Meet the objectives set by the Sales Direction
- Monitor the competition and report findings internally
- Provide reports in English in accordance with the Sales Direction expectations
- Ensure customers’ financial solvency
2. Technical Support in cooperation with and with the support of IDENA’s Ruminants team in France Support nutritionists, consultants, feed millers and farmers
- Provide technical presentations on the products to various stakeholders (consultants, nutritionists, feed mills, KOLs, medium- and large-scale dairy farms)
- Demonstrate the economic and zootechnical benefits of IDENA’s products through formulation simulations with feed formulation software and/or rationing software
- Conduct farm assessments and audits (zootechnical performance, feeding practices, housing conditions)
- Propose tailored technical recommendations (nutrition, farm management, integration of IDENA products)
- Monitor performance and adjust action plans
Support the Indian Exclusive Distributor and its sub-distributors
- Strengthen the local technical-sales teams’ product knowledge (sales pitches, benefits, unique selling points)
- Provide regular technical support to distributors and sub-distributors in promoting and using IDENA solutions
- Design and lead technical training sessions for distributor and sub-distributors teams, consultants, nutritionists, and end users.
- Provide support during strategic meetings with end customers
Implement and Monitor Field Trials
- Define and implement field trial protocols in collaboration with local partners
- Monitor the proper execution of the trials and the reliability of the data collected
- Analyze the results and document the technical conclusions for commercial application
REQUIRED EDUCATION, EXPERIENCE, AND SKILLS
- Degree in Animal Production Engineering or Doctor of Veterinary Medicine
- Technical background in Ruminants animal nutrition
- Proficiency in feed formulation software and rationing software
- At least 5 years of proven experience in selling additives to feed mills in India for another European supplier of feed additives
- In-depth knowledge of the dairy feed sector in India, with an extensive network of feed millers, consultants, and nutritionists
- Proven skills and a passion for selling high-value-added technical solutions
- Solid interpersonal skills
- Ability to analyze and synthesize information
- Ability to persuade others
- Ability to work independently
- Attention to detail
- Enjoy working as part of a team
- Diplomacy
- Enjoys taking on challenges
- Fluent in English
REPORTING STRUCTURE / FUNCTIONAL ROLE
Reports to Sales Director, IDENA France
Cross-functional relationships:
- IDENA's Ruminants Team in France
- General Manager of the exclusive distributor in India
📌 Ruminants Technical Sales Engineer (Delhi)
🏢 IDENA
📍 Delhi