– Regional Visual Merchandiser (RVM)

Company: V-Mart Retail Ltd.

Position: Regional Visual Merchandiser (RVM)

Department: Visual Merchandising / Retail Operations

Location: Regional / Multiple Store Locations

Reports To: Regional / Zonal Retail Head

Job Purpose

To plan, implement, and maintain effective visual merchandising standards across V-Mart stores in the assigned region. The RVM will ensure attractive product presentation, strong brand visibility, proper implementation of VM guidelines, and an engaging shopping experience that supports store sales and customer satisfaction.

Key Responsibilities

- Implement V-Mart’s visual merchandising standards and guidelines across assigned stores.
- Plan and execute seasonal, promotional, festival, and campaign-based store displays.
- Ensure proper merchandise presentation, product grouping, colour coordination, signage, fixtures, and window displays.
- Conduct regular store visits and VM audits to ensure compliance with company standards.
- Guide and train store teams on visual merchandising techniques and display standards.
- Coordinate with Store Managers, Regional Teams, Buying/Merchandising, Marketing, and Operations teams.
- Ensure timely implementation of new launches, promotional activities, and campaign displays.
- Monitor store presentation and identify opportunities to improve customer movement and product visibility.
- Share store visit reports, photographs, VM audit results, and corrective action plans with management.
- Ensure all promotional communication and signage are displayed correctly and on time.
- Track competitor visual merchandising and retail display trends and suggest improvements.
- Ensure proper use and maintenance of VM fixtures, props,



mannequins, graphics, and display materials.
- Follow up with stores to ensure corrective actions are completed within the required timeline.
- Support sales growth through effective merchandise presentation and commercial visual merchandising.

Key Skills & Competencies

- Strong knowledge of Visual Merchandising and retail store presentation.
- Good understanding of colour, styling, product placement, and display principles.
- Strong observation and execution skills.
- Good communication and team coordination abilities.
- Ability to manage multiple stores and travel across the assigned region.
- Creative thinking with a strong commercial and customer-focused approach.
- Positive knowledge of MS Office, especially Excel and PowerPoint.
- Ability to prepare VM reports and presentations.
- Strong follow-up, planning, and time-management skills.

Qualification & Experience

Education: Graduate/Diploma in Fashion, Visual Merchandising, Retail Management, Interior Design, or a related field.

Experience: 4-8years of relevant experience in Visual Merchandising, preferably in fashion, value retail, department stores, or other multi-store retail formats.

Key Performance Indicators (KPIs)

- VM compliance score across assigned stores.
- Timely execution of campaigns and seasonal displays.
- Improvement in store presentation and product visibility.
- Completion of store visits and VM audits as per plan.
- Timely closure of VM observations.
- Support to store sales and customer experience.
- Effective utilization of VM materials and fixtures.

Core Competencies

Creativity | Commercial Awareness | Execution | Communication | Teamwork | Planning | Problem Solving | Attention to Detail | Customer Focus

📌 RVM - Gujarat (Gurugram)
🏢 VMart
📍 Gurugram